Old web design advice is everywhere. You can tell a lot about the age of a list of website design tips is by what is being recommended. This, of course, is not the fault of the original author; screen resolution and browser usage statistics, along with programming languages, are constantly changing. At some point down the road, this post, like others before it, will be obsolete. When sifting through the plethora of...
Dec 3
How Great Designs Can Fail Your Law Firm’s SEO – Podcast
You don't have to lose your law firm's SEO achievements when you redesign your website. A few tips to avoid this happening.
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Read MoreNov 9
Prevent SEO mishaps during website design projects
Some website design projects offer a chance to create a new site entirely from scratch. Perhaps a firm is just starting out with a new url, or maybe it has a relatively young or neglected website that is nowhere to be seen in search engine results. This gives designers and developers the chance to flesh out an information architecture, design and SEO strategy with what is basically a...
Jun 8
Produce Results for Your Firm with Strategic Website Design
Good attorney website design is a lot of things. But above all, it is functional. A website is well designed if it produces results. Even the most website is breathtakingly beautiful website design will fail if it does not encourage action.
Having worked in the design industry for many years, I have experienced an evolution in thinking about what constitutes good design. For a brief period, when design students were still smitten with Flash, online design galleries were filled...
Read MoreApr 27
Connect with Clients Through Powerful Pictures and Taglines
Your law firm’s website must capture users’ attention within seconds. Creating compelling photo and headline combinations is one of the more effective ways of drawing users in. A thoughtfully chosen image coupled with a short headline that evokes an emotional response can compel visitors to read more. And the longer prospects stay on your website, the more likely they are to contact your firm.
Copy and photography create something of a chicken and egg scenario in website design....
Read MoreApr 13
Break the Lawyer Website Mold
Attorney websites, by their nature, tend toward the formulaic. As a marketing tool, much of their function is instructive. Prospects want to learn about a firm, the types of cases it handles and the ways in which it assists clients’ unique needs. Unfortunately, this information often falls into predictable categories, and breaking out of those categories – or trying to be too clever – can cause confusion and frustrate users into clicking away.
However, just because lawyer websites must contain...
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