Many attorneys are uncomfortable soliciting referrals from clients — and downright adverse to the idea of asking for testimonials. Firms can easily hide behind ethical concerns and bar regulations when cataloguing reasons not to ask for testimonials. And attorneys must, of course, take care to adhere to state bar guidelines regarding client feedback. But your firm can request testimonials ethically and within the purview of bar guidelines. Not only is this possible, it is a necessary element of doing...
Read MoreJan 16
Panda is now a piece of Google’s core algorithm
Google has confirmed that Panda is now a part of its core ranking algorithm. Panda has not been updated; Google was careful to specify that any recent updates to its core algorithm were not Panda or Penguin related. Rather, Panda in its current form has been integrated as part of the algorithm's core functionality.
Panda targets page quality. The initial Panda release in 2011 aimed to lower the rankings of pages that contained weak or “thin” content. On a domain...
Read MoreJan 9
Are your pictures memorable? Science has the answer
Researchers at MIT have developed an algorithm that can identify how memorable or forgettable an image will be to humans. The algorithm, also known as MemNet, performs almost as well as a real human at predicting a photograph's memorability. The algorithm was developed by researchers from MIT’s Computer Science and Artificial Intelligence Laboratory (CSAIL).
How does it work?
People were shown a series of hundreds of photos, some of which were repeated. They were asked to press...
Read MoreJan 14
LinkedIn Releases List Of Top Overused Profile Buzzwords – Podcast
LinkedIn has released their list of the top ten overused profile buzzwords. Be different and don't use them. It sets you apart from the competition.
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Read MoreNov 28
Pinterest Makes Sharing Easier with New Business Accounts
Businesses have been setting up presences on Pinterest and integrating the network into their marketing for some time, but until now the site's terms have explicitly limited activity on their boards to “personal, non-commercial use.” Because the network was created for individuals, developing a consistent professional presence was not entirely easy. You can, of course, pin your own content and prompt others to pin it as well. While this...
Nov 12
Your Law Firm Needs Unique Ideas, Not Just Unique Content – Podcast
Unique content is not the only thing a law firm needs to worry about with its marketing strategy. Unique words are no longer enough - you now must have unique ideas to survive in the post Pengiun world.
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Read MoreNov 9
Prevent SEO mishaps during website design projects
Some website design projects offer a chance to create a new site entirely from scratch. Perhaps a firm is just starting out with a new url, or maybe it has a relatively young or neglected website that is nowhere to be seen in search engine results. This gives designers and developers the chance to flesh out an information architecture, design and SEO strategy with what is basically a...
Oct 26
Visual marketing is gaining steam with the success of Instagram
Visual social marketing is creating buzz due to the rapid growth of companies like Pinterest and Instagram. Instagram is unique in that it is both a photo sharing application and a social network. People who take pictures with Instagram can share them across the app’s native network as well as other social networks like Facebook, Tumblr and Twitter.
Instagram is young, even by web standards, especially considering the amount...
Read MoreOct 24
YouTube shifting focus to reward time watched in video rankings
YouTube is changing the way videos are ranked in an attempt to promote more quality content. This month, the YouTube Partners and Creators Blog announced an adjustment to the YouTube search algorithm that moves away from a system rewarding clicks toward one rewarding time spent watching videos. The new algorithm replaces view count with watch time.
This shift in focus began in earnest earlier this...
Read MoreOct 12
Use design for inspiration not duplication
Great web design is many things, but above all it is functional. One of the first lessons new designers learn after they have left the cocoon of the classroom is that no matter how pretty their work may be, clients are only happy if it accomplishes certain objectives. In terms of law firm website design, this means turning visitors into prospects and prospects into clients. Attorney websites must convert.
Because of the need...
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