Researching your competitors is an important aspect of both the website design and marketing process. Keeping an eye on what others in your field (and locality) are doing helps provide important insight as to what works and what doesn't. It also helps you avoid making the mistake of marketing your firm in a way that is too similar to that of other attorneys in you area. If your website looks...
Dec 5
Do not let outdated advice stand in the way of good website design
Old web design advice is everywhere. You can tell a lot about the age of a list of website design tips is by what is being recommended. This, of course, is not the fault of the original author; screen resolution and browser usage statistics, along with programming languages, are constantly changing. At some point down the road, this post, like others before it, will be obsolete. When sifting through the plethora of...
Oct 31
Avoid these five frightful web design mistakes to maximize usability
Tricks or treats, which is your website handing out to you? While you are gathering your costume or procuring your candy, your website is still out there, speaking on your behalf and functioning as a brand ambassador twenty-four hours a day. Do you know what it is doing when you are not watching? What it says about you behind your back?
Simply throwing up a static brochure site...
Read MoreOct 26
Visual marketing is gaining steam with the success of Instagram
Visual social marketing is creating buzz due to the rapid growth of companies like Pinterest and Instagram. Instagram is unique in that it is both a photo sharing application and a social network. People who take pictures with Instagram can share them across the app’s native network as well as other social networks like Facebook, Tumblr and Twitter.
Instagram is young, even by web standards, especially considering the amount...
Read MoreOct 24
YouTube shifting focus to reward time watched in video rankings
YouTube is changing the way videos are ranked in an attempt to promote more quality content. This month, the YouTube Partners and Creators Blog announced an adjustment to the YouTube search algorithm that moves away from a system rewarding clicks toward one rewarding time spent watching videos. The new algorithm replaces view count with watch time.
This shift in focus began in earnest earlier this...
Read MoreOct 19
Align your social media activity with user expectations
Attorneys who use social media as a part of their marketing efforts face challenges that are exclusive to the legal industry. Professional services marketing in and of itself is very different from product marketing. Added to this are restrictions on what attorneys may or may not be able to say according to ethical guidelines, which can vary from state to state.
Since it is not efficient for attorneys...
Read MoreSep 19
Help Your Firm Avoid Social Media Mistakes
Advances in technology can open new opportunities for law firms. New marketing opportunities, new firm development and management opportunities and new opportunities to make mistakes.
If your firm has been engaged with social media for some time, you may be able to look back and laugh at some of your beginner online faux pas. If you are just starting to dip your toes in the water to test...
Read MoreSep 14
Maximize Your LinkedIn Engagement
LinkedIn is proving itself to be an adept student of social media lessons. Developers and management listen to users, monitor other platforms to see what features people find useful or lacking and implement their findings across their own network.
LinkedIn has steadily been adding useful features, helping to transforming it into a valuable peer-to-peer marketing tool. Of the popular social networks, it is the best for producing referral business....
Read MoreAug 24
Use attorney videos to drive leads for your law firm
Attorney videos are gaining traction as useful online marketing tools. Videos can help provide prospects with answers to some basic questions about their legal needs. When people are searching for a lawyer, they are often also looking for answers and information, too.
In addition, videos introduce people to your firm’s personality. The most effective videos can help create trust with visitors. People often make hiring decisions based entirely on...
Read MoreAug 13
What Large Law Firms Do Differently with their Websites
A website is more than a page, picture and words. Visitors can assess the size of your law firm simply by looking at the design of your website and the way you organize content on it.
Last year, we wrote a blog titled, “What You Can Learn from Large Law Firms”. We looked at some of the largest law firms in the...
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