A strong, natural link portfolio is a key element of an organic SEO plan. While link-building outreach can be difficult and time consuming, it becomes easier with the right content. Visual content, like infographics, can help. Infographics are a good way to build interest in a topic or industry that may have difficulty attracting an audience naturally.
Advantages of infographics
Stories told visually are both memorable and easily sharable. Approximately 65 percent of all people are...
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There has been speculation for a number of years that Google would have to include mobile factors when it ranks websites/pages. While not a surprise, the actual implementation of mobile factors is bound to have a large effect on many sites, including law firm websites. If you do not have a mobile-friendly website, this could cost you points in terms of how your law firm ranks on mobile Google...
Google Adwords offers a mobile ad option that instigates a call when someone selects your ad (rather than a click taking the user to a designated web address). This option is called “Call-Only”. In an industry where people are more likely to dial than fill out a form, your campaign is incomplete without a call-only ad.
Google Adwords allows advertisers to create ad groups that are targeted to different platforms....
Read MoreIn July 2014, Google released the Pigeon algorithm update. As 2015 gets underway, learn how important it is for law firms to understand the effects of Pegeon on local SEO strategies.
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Google is constantly tweaking its algorithm in an effort to deliver the best information to its users. Big releases like Panda, Penguin, Hummingbird and Pigeon combine with smaller daily and weekly updates to create an environment in which search marketing tactics must continuously adjust. Some methods have remained relatively solid over the years, while others, like keyword stuffing and search engine submission, became obsolete long ago.
What are some common search marketing myths? What tactics can your firm drop in...
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In July 2014, Google released the Pigeon algorithm update, which significantly altered local search engine results pages (SERPs). As 2015 begins, it is important for law firms to understand the effects of Pigeon on local SEO strategies.
One of Pigeon’s biggest impacts was that directories like Yelp and Legal directories increased in ranking, while some local businesses took a hit. Jobs, real estate, movies and insurance took the biggest hit. However, on...
Read MoreListen as we outline some strategies companies may sue to integrate their PR and SEO marketing.
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By now, many firms own domains that are more than a decade old. Firms with an established web presence that are embarking on a redesign project must often work to create a new look for a site that already has a search marketing strategy in place. The process of refreshing a website’s layout and structure should not negatively affect the site’s ranking — but it can without proper planning. It is a waste of time, money and effort to...
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Previously, we looked at how PR and SEO are inextricably intertwined in the modern content marketing world. Here, we will take a look at some strategies companies can use to integrate their PR and SEO marketing.
What might a combination of PR and SEO look like? Robin Swire recently wrote on Moz about a PR stunt his firm orchestrated for a client specializing in parking...
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Traditionally, search engine optimization (SEO) and public relations (PR) had little in common; each had distinct goals and required distinct approaches and skill sets. That is no longer the case. Thanks to changes in search algorithms and in how the public consumes content, PR and SEO are now inextricably intertwined. As Moz recently reported, a good PR strategy should draw on SEO, and can boost...