Please note: This website includes an accessibility system. Press Control-F11 to adjust the website to the visually impaired who are using a screen reader; Press Control-F10 to open an accessibility menu.

Branding is more than a buzzword, it could influence your search ranking

handmade brandingGoogle has had an active summer, much to the chagrin of many, from a high-profile Penguin update to changes to its link scheme guidelines. But, as Eric Enge pointed out in an article about Google's quality control process, the search giant doesn't really care whether it ranks your site accurately. Google is interested in increasing overall search quality, not in small, individual cases. The best way to...

Read More