Visual input

How does your brain perceive a logo? How does copywriting play to the brain’s impulses? What role do emotions play in our decision-making?

Understanding the role of the brain’s cognitive biases and tendencies in the marketing process is essential to converting more leads. The way our brains are wired to respond to marketing features is simpler than you may think. In fact, while each mind is unique, we often respond in predictable ways.

In this three-part blog series, we’ll cover...