When you think of your law firm’s SEO strategy, your goal is to appear as number one on organic searches, right? If you land at rank 1, page 1 for a search term, haven’t you won?
Perhaps not so surprisingly, that’s a trick question. There’s more to SEO strategy than simply getting you to the top position on organic search. The assumption that rank 1, page 1 holds the highest value in search results can...
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