SEO | Law Firm's marketing podcast discusses how law firms should focus on the niche practice area that is highlighted on their home page for the best Google results. This is also important for planning the firm's marketing campaigns and keyphrases.
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Read MoreHaving a blog on your website is as mandatory as your phone number and contact information. Blogs allow you to offer your site's visitors concise information related to your area of practice and it keeps your website growing with new pages of content.
Before we go into writing blog entries, let’s first talk about what exactly a blog is.
The word blog is a contraction of “web-log”. In the early days of commercial Internet access, message boards and forums did what...
Read MoreA new year is upon us and it is time to start working on your law firm’s growth for 2012. If you are not doing these three things, now is the time to start.
1) Start Spreading the News – A monthly press release routine keeps your firm in the spotlight, creates inbound links that help with search engine optimization, and delivers web traffic. Comment on events and legislation related to your practice area. Host seminars and send out press...
Read MoreSEO | Law Firm's marketing podcast discusses how Google and mobile users cannot read Flash elements on a website. Law firms that want to get better search engine rankings and have a modern design should look to get a website redesign to increase their results.
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Read MoreSo what makes a good keyphrase for your 2012 law firm marketing strategy?
It may come to you as a surprise but popularity is not all that makes a good keyphrase. A keyword like “lawyer” that gets millions of inquiries a month on Google will not serve your law firm because it is too general. This is why most of the results for the word “lawyer” return directories and information websites that have thousands of pages built into to their...
Read MoreSEO | Law Firm's marketing podcast discusses 2012 online marketing campaigns and how firms can plan now to increase clients and financial returns in the new year.
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Read MoreWhen planning your website, search engine optimization, and online legal marketing strategy, determining your practice area is probably going to be a more difficult task than you originally anticipated. Not because you do not know what you do but rather, do not know what to focus on with your website.
Remember, the goal of your website and search engine marketing strategy is to convince Google’s algorithm that your website is the most relevant for your keyphrase or keyphrases. If you...
Read MoreWith parties, travel, holiday planning and shopping taking the top slots in your priority list it is important to also use this time of year to establish a law firm marketing plan for 2012.
December is by far the busiest time of year for us because law firms use the traditionally slower month to look at their online marketing and see how their current strategy has played out. Is there more traffic? More exposure? More phone calls? Is there a...
Read MoreWhen marketing your law firm, you have to stand out and have some sort of symbolism that your target audience can connect to your law firm. SEO | Law Firm's law firm marketing podcast discusses how Freudian techniques and other recommendations can help make your marketing more memorable and attract more clients.
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Read MoreThere was a time when Adobe Flash (formerly Macromedia Flash) was the web's future. Its ability to put moving objects, presentations and animations on a website made it an industry standard.
Many law firms embraced the technology by having their entire websites made in Flash. Thinking it would help keep the attention of their web visitors, they had slider effects, digital sounds, and flashy transitions. Unfortunately, Google and other search engines were blind to it.
As we fast forward to...
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