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Google adds mobile-friendly usability factors to its mobile search algorithm

Google adds mobile-friendly usability factors to its mobile search algorithm

Google has announced that mobile-friendliness will be a ranking factor for all mobile searches starting April 21. Pages that are mobile-friendly according to Google's usability tests will receive a boost in results for searches performed on a mobile device.

According to Google Webmaster Trends Analyst Gary Illyes, the update will run page-by-page. There is no site-wide penalty. If your site were to have 20 mobile-friendly pages and 10 pages Google does not deem to be mobile-friendly, the 20...

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Will Responsive Design Work for Your Website?

responsiveFrom a designer's perspective, responsive website design is beautiful. It is simple: one site, many devices. With a responsive design, your site will transition seamlessly from desktop to mobile without the need for distinct urls. In addition, responsive designs often emphasize white space and large elements, giving sites room to breathe at all sizes. And, the consistency offered by employing responsive design is a valuable brand-building tool, since...

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Mobile Optimization is a Must for Law Firms

mobile search for lawyersLast year, Google's paid links (listings powered by Adwords) saw traffic from mobile devices account for 25 percent of clickthroughs -- a significant number, and one that law firms must pay attention to.

When looking at consistency between natural Google rankings on desktops and smart phones, we see little changes. About 85 percent of desktop rankings have the same position when conducting a search...

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