Voice searches have steadily increased over the past ten years since smartphones were first capable of speech recognition technology with Google’s voice search app for iPhone. This increase has expanded to the point where, according to a survey by BrightLocal, more than half of consumers have used voice search to find a local business in 2018. For most law firms that do not operate on...Read More
Mar 12
4 Ways to Simplify Mobile Law Firm Contact Forms to Boost Engagement
Contact forms are integral to most websites. For law firms, they provide an easy way for prospective clients to contact you besides phone calls or emails. Generally, law firm contact forms gather the name, phone number, email address and other optional details of website visitors interested in learning more about legal services. The digital collection of these details helps lawyers keep track of leads.
Putting together a contact form is straightforward. What complicates...Read More
Jun 20
Does your practice affect how often mobile visitors engage with your site?
Visitors engage differently with law firm websites depending on practice area.
What percentage of your law firm’s online visitors are viewing your website on a mobile device? To find out, Custom Legal Marketing conducted a study that examined how users engage with law firm websites. It turns out that not all practice areas perform the same on mobile—and we think we know why.
In our study, we examined the behavior of over 1 million unique visitors to...
Feb 15
Attorney marketing and the death of the desktop
Google any variation of the phrase "the desktop is dead," and you will be presented with millions of results — some of them published this year, some with publish dates as old as 2000. Clearly, the desktop has been dying for a long time.
In the face of such dire predictions, the rush to focus all marketing on mobile is understandable. Mobile is hot. Mobile searches continue to increase. Voice search is becoming more popular. All of these phenomenon...
Read MoreDec 28
Six ways to enhance your firm’s responsive website performance
Mobile devices have forced designers and developers to rethink how they approach building webpages. Smaller screens demand layouts that are lean, simple and scalable. Designers must identify the most critical content first and design around that content. This changes the way pages are created for all screen sizes, encouraging more streamlined experiences from mobile to desktop.
Today, over half of all digital media consumption is done on tablets or smartphones.
People expect seamless transitions as they access websites across a variety...
Read MoreSep 12
5 tips for creating effective law firm video ads
Google began testing promoted video ads within its search results in late August, according to industry insiders. For now, Google is declining to comment about details, such as when video ads may come fully online and how they would be formatted within the page. However, the incorporation of video ads into Google's suite of services is a natural progression as search continues to evolve away from plain text links and toward a more immersive multimedia experience.
Google's move is...
Read MoreAug 14
Local firms more likely to earn organic page one placement with long-tail keywords
Google has changed the local search equation once again with a big update to its local listing pack. Last Thursday, Google began switching out its local 7-pack for a redesigned 3-pack, or Snack Pack. For all queries that produce a local pack, Google is now showing only three results instead of seven.
The new design eliminates some familiar data. Listings no longer include full addresses or phone numbers. Searchers can see the street name but must click through to the...
Read MoreJul 13
How firms with multiple locations can improve local rankings
Law firms with multiple locations may find it more difficult to rank well in local search results than those with only a single location. Size, which can be advantageous when building authority, does not necessarily translate into better local visibility. Each office has unique business data associated with it, and citations corresponding to each location can easily proliferate to unhealthy levels without consistent oversight.
Law firms of all sizes benefit from good local search visibility. Most legal issues are handled...
Read MoreJun 15
9 ways to maximize your email marketing results
Email is a time-tested marketing tactic. Research shows that email still delivers a better response rate than social media or search engine marketing. When done well, email can build loyalty and encourage conversion and referrals. When done poorly, it is a waste of time at best and a negative experience that alienates potential clients at worst.
All aspects of the email process deserve attention, from timing to subject to design. Here are some items to consider when putting together...
Read MoreJun 5
Law firm business development: 10 essential questions to ask a marketing agency
Marketing is a reality for lawyers. It has become a necessary part of business development, which is important for maintaining and growing a solid client base and being prepared for challenges like recession or client loss. Finding a good marketing company can be arduous. The choice is considerable. Many professionals have been let down by a company they have hired, and most know a colleague who has been disappointed by a relationship gone sour or promises not kept.
Your...
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