Talking about business cards on a law firm marketing blog may seem anachronistic – sort of like punishing a teenager by taking away phone time. What person under 20 talks on the phone anymore, anyway?
But business cards, the venerated elders of the marketing world, are still relevant. And they have to work hard for your firm. They must give a memorable first impression and keep working long after they are handed over. They are your mini brand ambassadors.
Your business...
Read MoreAttorney websites, by their nature, tend toward the formulaic. As a marketing tool, much of their function is instructive. Prospects want to learn about a firm, the types of cases it handles and the ways in which it assists clients’ unique needs. Unfortunately, this information often falls into predictable categories, and breaking out of those categories – or trying to be too clever – can cause confusion and frustrate users into clicking away.
However, just because lawyer websites must contain...
Read MoreEven AT&T knows that consumers are no longer using the Yellow Pages as a primary method to search for professionals. Consumers are searching online, and marketing budgets have adjusted accordingly.
People (and businesses) that need an attorney are increasingly using law firm websites to filter their options before choosing which lawyer to call. A well designed, well populated, website shows off a firm’s professionalism and expertise, which helps establish trust with prospects and existing clients. There is simply no excuse...
Read MoreSEO | Law Firm's marketing podcast discusses how law firms should focus on the niche practice area that is highlighted on their home page for the best Google results. This is also important for planning the firm's marketing campaigns and keyphrases.
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Read MoreWhen marketing your law firm, you have to stand out and have some sort of symbolism that your target audience can connect to your law firm. SEO | Law Firm's law firm marketing podcast discusses how Freudian techniques and other recommendations can help make your marketing more memorable and attract more clients.
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Read MoreSEO | Law Firm's law firm marketing podcast discusses how your city-targeted keyphrases play a big role in your Google search engine rankings. They are also very important to use to attract a targeted client base and get more exposure for your law firm.
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Read MoreShrinking your law firm marketing budget may be the best way to increase your client base. This episode will give an example of how one lawyer expanded his office and saved $40,000 a year.
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