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Dec 3

How to Create a Successful Pro Bono Program For Your Law Firm, and Other Must-Reads

How to Create a Successful Pro Bono Program For Your Law Firm, and Other Must-Reads

Pro Bono Service Recognition Programs: Best Practices and Common Pitfalls (Law Practice Today)

Is your law firm considering implementing your own pro bono program? This article provides some best practices on creating and maintaining effective volunteer programs.

"In communities across the country, countless pro bono programs offer a wide variety of pro bono opportunities to lawyers. The pro bono programs that enjoy long-term success, in most cases, have figured out how to effectively recognize and show appreciation to their volunteers....

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Jun 23

Google My Business Is Publishing Reviews Again

Google My Business Is Publishing Reviews Again

Google had shifted most of their Google My Business Resources to ensuring that listings had up-to-date resources to help businesses communicate with their clients during COVID-19 shutdowns. During this time, we advised our clients to not reach out to their clients and request reviews since there was no certainty that those reviews would be posted.

Over the last 3 weeks, we have seen pre-shutdown reviews get posted to law firms’ Google My Business listings and...

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May 27

How To Gain Local Media Coverage To Attract More Leads, And Other Marketing Musts Reads

How To Gain Local Media Coverage To Attract More Leads, And Other Marketing Musts Reads

Legal marketing tips: 11 rules for engaging with local media (Answering Legal)
Close to 70 percent of lawyers lack connections with the media. This is a problem. The media helps build up lawyers’ credibility with the local community, and media exposure plays a large role in attracting new clients. Engaging with the media can be daunting, but it doesn’t have to be after you’ve read these 11 tips.

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Mar 12

Increase Your Caseload with These Website Changes, and Other Must-Reads.

Increase Your Caseload with These Website Changes, and Other Must-Reads.

Google’s algorithms updates are hard to keep up with on your own. But luckily, we and other legal marketing professionals are keeping up and finding ways of helping you stay up to date. Read these excellent articles on ways of improving your website and SEO to gain new quality cases.

8 website tips and tricks to Increase your caseload (Consultwebs)

Your website should draw in the right prospective clients, and convince...

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Oct 13

9 characteristics of a good attorney website

9 characteristics of a good attorney website

The qualities of a good attorney website have changed considerably over the past several years. Infrequently updated, brochure style websites no longer meet the needs of firms that wish to pursue an integrated on- and offline marketing strategy. Websites must be designed to keep visitors interested. They should contain current, relevant content and give users plenty of opportunity to take actions that generate leads for the firm.

Having a website is the bare minimum. A thoughtfully developed website that...

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Aug 14

Local firms more likely to earn organic page one placement with long-tail keywords

Local firms more likely to earn organic page one placement with long-tail keywords

Google has changed the local search equation once again with a big update to its local listing pack. Last Thursday, Google began switching out its local 7-pack for a redesigned 3-pack, or Snack Pack. For all queries that produce a local pack, Google is now showing only three results instead of seven.

The new design eliminates some familiar data. Listings no longer include full addresses or phone numbers. Searchers can see the street name but must click through to the...

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Jul 13

How firms with multiple locations can improve local rankings

How firms with multiple locations can improve local rankings

Law firms with multiple locations may find it more difficult to rank well in local search results than those with only a single location. Size, which can be advantageous when building authority, does not necessarily translate into better local visibility. Each office has unique business data associated with it, and citations corresponding to each location can easily proliferate to unhealthy levels without consistent oversight.

Law firms of all sizes benefit from good local search visibility. Most legal issues are handled...

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Jan 30

How to define your content for Google with structured data

How to define your content for Google with structured data

Law firms now have a greater ability to explain the purpose of their website's content in a language that search engines can easily interpret.

In early January, Google announced it was expanding support for structured data markup with the addition of new syntax and several new use cases. In conjunction with the announcement, Google released a new Structured Data Testing Tool and updated its documentation and policies covering structured data markup....

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Jan 2

15 Smart Marketing Tips for 2015

15 Smart Marketing Tips for 2015

What will 2015 have in store for your law firm? Growth and success (mixed with the right amount of positive change)? Firms can act proactively to make this happen. Take advantage of a time of reflection and renewed energy to evaluate long- and short-term goals and the systems in place to help achieve them. Here are 15 marketing tips to help your firm get a strong start in 2015.

1. (Re)focus on user experience. Websites are living creations....

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