Legal marketing tips: 11 rules for engaging with local media (Answering Legal)
Close to 70 percent of lawyers lack connections with the media. This is a problem. The media helps build up lawyers’ credibility with the local community, and media exposure plays a large role in attracting new clients. Engaging with the media can be daunting, but it doesn’t have to be after you’ve read these 11 tips.
While the number of algorithm changes so far in 2016 has been lower than average, several no-name updates have stormed through Google's search results, disrupting top-page standard bearers.
In May, Google started issuing outbound link penalties and devaluing media sites. This caused a big shakeup as the ripple affect dethroned many highly-ranked page one listings and introduced some new websites to the top.
On Friday, September 2nd, Search Engine Roundtable reported that search engine marketers and tracking...
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With the release of Penguin 2.0 in May, Google made it apparent that, among other things, a business's location would play a little more heavily in search results. You may have noticed over the last few months that businesses near you are getting preferential placement in results for non-geo-specific terms like “sushi” or “veterinarian.” Your firm can take advantage of this development by adding a targeted local strategy to your...