It is easy to forget about email with all the buzz surrounding social media and with marketers clamoring to be on the cutting edge of new technologies. But while email is not new or showy, it is still effective. According to email marketing and list management company iContact, over 70% of people check their email more than 6 times a day. A study published by
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Oct 5
Your Firm Can Use Social Media to Build Authority and Valuable Links
Much has been written about using social media to build a community, engage with potential clients and establish expertise. But what about the SEO benefits your firm can gain from a social media marketing strategy?
The potential value of social media activity for a firm’s own SEO efforts is often underrated. The two do not exist in a vacuum – social media, blogging and website optimization must all...
Read MoreOct 3
Is your firm getting the most out of its Facebook posts?
Facebook has been taking steps over the past several months that show a growing understanding of how businesses and individuals are using its service for marketing purposes. The site now has areas dedicated to building business pages, resources for businesses, success stories, advertising tips and apps that help companies manage their pages. Law firms are better equipped take advantage of the platform to position themselves as leaders and build...
Sep 14
Maximize Your LinkedIn Engagement
LinkedIn is proving itself to be an adept student of social media lessons. Developers and management listen to users, monitor other platforms to see what features people find useful or lacking and implement their findings across their own network.
LinkedIn has steadily been adding useful features, helping to transforming it into a valuable peer-to-peer marketing tool. Of the popular social networks, it is the best for producing referral business....
Read MoreSep 12
Optimize your mobile landing pages with best practices for conversion
For attorneys, mobile websites are becoming a requirement rather than a fancy add-on. Mobile devices are ubiquitous. People are increasingly opting to search with mobile devices in their homes and offices even when a desktop or laptop computer is available. Google estimates that by 2014, more people will be accessing the Internet with a mobile device then with a PC.
Although the percentage of traffic your firm receives...
Read MoreSep 5
Best Practices for Getting the Most out of Your Twitter Posts
Twitter. It can be hard for attorneys to take seriously. The nature of the popular micro-blogging network with its frequent, short posts seems to bring out the worst and the most childish in people. It is the home of celebrity Twitter Wars, in which those with way too much time and ego trade insults in a public forum. It is also the home of a stream of pointless posts...
Aug 24
Use attorney videos to drive leads for your law firm
Attorney videos are gaining traction as useful online marketing tools. Videos can help provide prospects with answers to some basic questions about their legal needs. When people are searching for a lawyer, they are often also looking for answers and information, too.
In addition, videos introduce people to your firm’s personality. The most effective videos can help create trust with visitors. People often make hiring decisions based entirely on...
Read MoreJul 24
The Steady SEO Strategy Wins Results for Lawyers
At the start of an SEO strategy is when many law firms may be wondering if they made the right choice. Did they pick the right law firm marketing company? Did they select the appropriate plan? A couple of months go by, things are slow to improve and they get worried.
Search engine optimization is not like advertising. An honest SEO consultant cannot come to you and say,...
Read MoreJun 28
Building an Effective Mobile Attorney Website is an Important Law Firm Marketing Tool
Websites designed for desktop browsing are increasingly utilizing oversized elements like large headers, generous graphic features, full screen images and big, bold fonts. This is a design trend that many law firms have embraced successfully. However, while desktop monitors are getting larger, a growing portion of the population is viewing your website on smaller mobile devices like smart phones and tablets.
Having a website that is accessible to...
Read MoreJun 8
Produce Results for Your Firm with Strategic Website Design
Good attorney website design is a lot of things. But above all, it is functional. A website is well designed if it produces results. Even the most website is breathtakingly beautiful website design will fail if it does not encourage action.
Having worked in the design industry for many years, I have experienced an evolution in thinking about what constitutes good design. For a brief period, when design students were still smitten with Flash, online design galleries were filled...
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