Skyrocket SEO released the results of its Link Building Survey 2014 in July and have published the data on the Moz blog. Over 300 consultants, marketers, business owners and SEO managers answered questions about link building budgets, challenges and tactics. The results show that link building is still an integral part of most search marketing budgets, even if the process is becoming more demanding.
What is link building?
Link building is the process of actively...
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Last year, Google's paid links (listings powered by Adwords) saw traffic from mobile devices account for 25 percent of clickthroughs -- a significant number, and one that law firms must pay attention to.
When looking at consistency between natural Google rankings on desktops and smart phones, we see little changes. About 85 percent of desktop rankings have the same position when conducting a search...
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Facebook's announcement about their search engine, Facebook Graph, has left many with questions about how to make sure their firm is well-positioned when the new feature leaves beta and hits the mainstream.
While the company works to distinguish itself from Google, the process in which a Facebook page ranks well when users search in Facebook Graph shows a close resemblance to the classic rules of search engine optimization.
Facebook Studio posted...
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We recently conducted an internal study, looking at how law firm marketing companies manage working for competing law firms. If a company is providing search engine optimization services, this is of particular importance, as there are only 10-15 natural listings between standard and local.
Over the last four years, the number of online marketing firms which claim to focus on attorneys...
Read MoreOnline marketing consists of many things beyond just search engine placement – things such as your website. All of your online marketing efforts will eventually lead a potential client back to your law firm's website. When that happens, is your website ready for conversion?
Some law firms have been building out their...
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When planning your law firm’s website content, you may want to take time to organize some free information to be distributed to your visitors. Free information builds credibility, loyalty, and ultimately will bring in new cases.
While some areas of law require a fast decision from the client -- like personal injury -- most areas of law pertain to things people and businesses have to think about. Should I file...
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After you decide to move forward with a comprehensive search engine optimization campaign, it is time to determine your best primary keyphrases. Your SEO company should do this for you, but it's important to know their process.
What makes a good keyphrase and a bad keyphrase?
Good Keyphrases
It may come as a surprise, but popularity is not all that makes a good keyphrase....
Read MoreHaving an old domain name and a well-established presence in Google can help your law firm achieve and keep high search engine rankings. But sometimes, older websites fall from their coveted positions, leaving the law office confused and faced with declining leads.
This...
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Much has been written about using social media to build a community, engage with potential clients and establish expertise. But what about the SEO benefits your firm can gain from a social media marketing strategy?
The potential value of social media activity for a firm’s own SEO efforts is often underrated. The two do not exist in a vacuum – social media, blogging and website optimization must all...
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This year's Penguin updates from Google have changed how many law firms are positioned in the search results. For years, we have identified many cheating law firms that heavily took part in link exchanges, buying paid links, forum spam, blog comment spam, paid posting and other link building tactics that are now yielding useless, if not damaging, links.
The old link building strategy was easy. Get a lot...
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