Law firms that want to build their businesses can find out more about how Law Firm Newswire refers more traffic to lawyers' websites than the online yellow pages, Lawyer.com, and other legal directories. Attorneys that publish their news on Law Firm Newswire receive hundreds of site visits and the potential to earn more clients.
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Read MoreAt the center of every online law firm marketing campaign is content. Whether it is content on your website, blog entries, or distributed content like press releases or articles, what gets your firm attention is valuable content.
As users turn to Facebook, Twitter, Tumblr, and Google Plus, we see an obvious trend change regarding what people like and what gets them to “like” or “+1” your firm. People like brevity.
From short Tweets to brief blog entires, content that...
Read MoreIt is important to make the distinction between thinking social and acting social. Just being on a social network is about as useful as just having a website. The key to success is having an active presence on the social networks to market your firm.
In this month's issue of the Bigger Law Firm magazine, they talk about Google Plus and how to utilize Google's new social network to grow your firm. You can pick up an issue at...
Read MoreIt is an exciting time to be an elder law and estate planning attorney. Your target audience is larger than they have ever been and they are getting more technologically savvy. This means you can reach out to them in a number of different ways that are relatively inexpensive compared to traditional television and print advertisements.
The modern elder law firm needs to be focused on education. A lot of people hear about “elder law” or talk with their friends...
Read MoreWe get a lot of calls each week from lawyers that are upset with their current legal marketing company. These calls generally go something like this.
“I can’t take this company that I’m working with any longer. I had them build my website about one year ago and I’ve been paying them month after month to do search engine work and nothing is happening.” The lawyer goes on to explain how they have spent a fortune on the website but...
Read MoreAs search becomes more social, it is important for law firms to understand how Google+ can help your firm increase its search engine rankings and build a bigger network of future clients and connections. This podcast discusses the +1 button feature and how it helps raise the online profile of your firm.
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Read MoreMany law firms already understand the value of email newsletters. By staying in touch with prospective clients and existing clients, you keep your law firm's name fresh on their mind. In fact, email newsletters are a great way of getting new clients not because of the people already on your list, but because of their friends and colleagues.
Not everybody needs representation right now and that is what makes newsletters so effective. By staying in front of people that...
Read MoreLaw firms must focus on their brand as the face of their firm. The brand and how it is conveyed in your logo, business cards, brochures, and website must be professional and communicate the right graphics, content, and tone to be effective and help your business grow.
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Read MoreMany law firms see their website as a necessary expense whether it is just there to service existing clients or bring in new accounts. A law firm's website is necessary. But it should be an asset, not an expense.
Online marketing is unlike any other form of marketing. Television, print, Yellow Pages, radio, they all come down to one thing – getting someone to call your firm. You show the ad, hope that it reaches the right person, and...
Read MoreOnline law firm marketing consists of many elements from having a conversion-friendly design to getting traffic from social media and published content. But once you have a visitor on your website, do they know what to do?
Websites need to serve two types of audiences: readers and people wanting to connect with a lawyer right now. You need to have valuable content on your website, but for the visitor who is anxious to contact an attorney, a lead funnel...
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