Google has announced the launch of lead form extensions for Search and Video ads. As the name implies, this simply means that a potential client can submit a form directly from the paid advertisement without going to your law firm's website.
Practice areas such as estate planning, special needs planning, bankruptcy, family law and corporate law will probably...
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It’s true that on their own PPC and SEO are powerful channels. PPC is used to generate leads using strategies that can be immediately tested and get quick action, while SEO is about building website authority to generate leads over a longer period of time. But when used together, you will double your chances of gaining conversions if your site appears both as an ad and the top organic search results plus PPC can help you reach regions that...
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With Google Search dominating search queries with around 65 percent of market share, Google AdWords can help small and large law firms increase their inbound leads. However, specific keywords can be expensive, due to the volume and competitiveness of searches involving such words. In fact, “Attorney” and “Lawyer” are the fourth and sixth most expensive keywords on AdWords respectively.
Therefore, it is imperative that the clicks you are receiving equate to quality leads and conversions. A way to...
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Law firms often look at their SEO investment in terms of increased rankings, web leads, phone calls, and other measurable improvements. But there is another way to look at your SEO investment, the pay-per-click value.
The pay-per-click (PPC) value looks at these elements:
1) Your search engine rankings in Google, Yahoo, and Bing.
2) The cost-per-click (CPC) for those keywords at their current position (i.e.,...
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