At the center of every online law firm marketing campaign is content. Whether it is content on your website, blog entries, or distributed content like press releases or articles, what gets your firm attention is valuable content.
As users turn to Facebook, Twitter, Tumblr, and Google Plus, we see an obvious trend change regarding what people like and what gets them to “like” or “+1” your firm. People like brevity.
From short Tweets to brief blog entires, content that...
Read MoreIt is important to make the distinction between thinking social and acting social. Just being on a social network is about as useful as just having a website. The key to success is having an active presence on the social networks to market your firm.
In this month's issue of the Bigger Law Firm magazine, they talk about Google Plus and how to utilize Google's new social network to grow your firm. You can pick up an issue at...
Read MoreIt is an exciting time to be an elder law and estate planning attorney. Your target audience is larger than they have ever been and they are getting more technologically savvy. This means you can reach out to them in a number of different ways that are relatively inexpensive compared to traditional television and print advertisements.
The modern elder law firm needs to be focused on education. A lot of people hear about “elder law” or talk with their friends...
Read MoreWe get a lot of calls each week from lawyers that are upset with their current legal marketing company. These calls generally go something like this.
“I can’t take this company that I’m working with any longer. I had them build my website about one year ago and I’ve been paying them month after month to do search engine work and nothing is happening.” The lawyer goes on to explain how they have spent a fortune on the website but...
Read MoreMany law firms already understand the value of email newsletters. By staying in touch with prospective clients and existing clients, you keep your law firm's name fresh on their mind. In fact, email newsletters are a great way of getting new clients not because of the people already on your list, but because of their friends and colleagues.
Not everybody needs representation right now and that is what makes newsletters so effective. By staying in front of people that...
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