Marketers like to talk about positioning, unique selling propositions and differentiation. Differentiate or die! is a common refrain heard among marketing gurus young and old.
Given the sheer number of firms competing within the same geographic areas, attorneys certainly face a challenge when attempting to set themselves apart from their competition. The reality of the legal profession is that it is not possible for firms to offer a service...
Read More
Great web design is many things, but above all it is functional. One of the first lessons new designers learn after they have left the cocoon of the classroom is that no matter how pretty their work may be, clients are only happy if it accomplishes certain objectives. In terms of law firm website design, this means turning visitors into prospects and prospects into clients. Attorney websites must convert.
Because of the need...
Read More
If your firm has decided to undertake a website project, you want the process from contract to launch to go as smoothly as possible. And you want a website that fits your firm's needs and generates leads. Generally, this is how web projects progress.
But sometimes, the process breaks down. Attorneys may get frustrated with their web design and development teams. They think they are being ripped off (sometimes...
Read More
What started out as a fairly slow year in the world of search engine changes rapidly changed this summer as Google updated their algorithm and made some of the most significant changes in recent history. Last week, we talked about link building, but this week we are back to discussing your law firm's website.
Onsite SEO is...
Read More
A lot of law firms use television ads to increase awareness and get leads. But some lawyers who closely monitor their lead sources have seen their search engine optimization efforts improve the conversion rate of their television advertisements.
Many elements go into a successful SEO campaign. From local profiles, videos and news releases to publishing content on third party authoritative websites to onsite work that makes the law firm's...
Read More
If you are considering a website redesign or are looking into developing an entirely new site, your choice of content management system is a major consideration. Since attorney websites must be frequently updated to remain relevant, it is important that your site be developed on a platform that allows you to easily add and edit new pages and blog posts.
Some law firms consider developing a custom content management system for...
Read More
Writing good web content is a distinct skill. The style of web content is very different from that of traditional articles, and it is not something with which most attorneys have a lot of practice. Website copy must be written for a target audience of both clients and search engines. It must be informative and engaging. It must connect with visitors. At the same time,...
At the start of an SEO strategy is when many law firms may be wondering if they made the right choice. Did they pick the right law firm marketing company? Did they select the appropriate plan? A couple of months go by, things are slow to improve and they get worried.
Search engine optimization is not like advertising. An honest SEO consultant cannot come to you and say,...
Read More
In the not so distant past, having a law firm website simply meant slapping up a few pages about the firm and its practice areas and then checking “develop online presence” off the to-do list. Websites were seen as a sort of online brochure – a static presence advertising the firm’s services.
However, the understanding about what makes an attorney website effective is evolving. In recent years, the...
Read MoreBuilding a good law firm website is a process that does not end once a set of page designs are chosen. Here are some tips to make sure your mobile website is working for you.
Podcast: Play in new window | Download
Subscribe: RSS
Read More