With parties, travel, holiday planning and shopping taking the top slots in your priority list it is important to also use this time of year to establish a law firm marketing plan for 2012.
December is by far the busiest time of year for us because law firms use the traditionally slower month to look at their online marketing and see how their current strategy has played out. Is there more traffic? More exposure? More phone calls? Is there a...
Read MoreWhen marketing your law firm, you have to stand out and have some sort of symbolism that your target audience can connect to your law firm. SEO | Law Firm's law firm marketing podcast discusses how Freudian techniques and other recommendations can help make your marketing more memorable and attract more clients.
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Read MoreThere was a time when Adobe Flash (formerly Macromedia Flash) was the web's future. Its ability to put moving objects, presentations and animations on a website made it an industry standard.
Many law firms embraced the technology by having their entire websites made in Flash. Thinking it would help keep the attention of their web visitors, they had slider effects, digital sounds, and flashy transitions. Unfortunately, Google and other search engines were blind to it.
As we fast forward to...
Read MoreSEO | Law Firm's law firm marketing podcast discusses how your city-targeted keyphrases play a big role in your Google search engine rankings. They are also very important to use to attract a targeted client base and get more exposure for your law firm.
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Read MoreA lot of law firms are frustrated when they find out that the website they just built cannot be optimized. It seems as if the time and money that was put into the site was all for nothing.
Sometimes it is better (and costs less money) to start over with a new website that is built by the same company that is going to market it. However, if you have the right elements in place, you might be able ...
Read MoreAmong the many challenges that law firms have to deal with is, of course, growth. Lawyers spend millions of dollars on marketing every year in an effort to get new clients. From billboards, to television, radio, and the Internet, law firms are spending money to accomplish one thing – to build a bigger law firm.
Unfortunately, many firms spend their law firm marketing dollars on ad campaigns that look the same as every other attorney's advertisements in their region....
Read MoreSEO | Law Firm's podcast discusses ways to improve natural search engine rankings with a law firm's Google Places listing, especially when the law firm has multiple offices and practice areas.
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Read MoreA logo is the face of every company and your law firm is certainly no different. If you think your face should be your law firm's logo, you should reconsider.
An estimated 65 percent of the United States population is made up of visual learners, which shows that people interpret the world in visual ways more than they read text. Therefore, 65 percent of the population remembers graphics and imagery more than textual data. When you want to make...
Read MoreWe use Google as a standard in search engine optimization because their ranking algorithm is the most stable, relevant, and widely used. Claiming more than 80 percent of North American search queries each month, Google is the standard we use to do search engine marketing.
Google is interested in showing only the most relevant, high-quality websites for each search query. If people search for something on Google and messy, obnoxious websites always show up first, Google loses its credibility. However,...
Read MoreSEO | Law Firm's podcast discusses the benefits of videos on lawyer websites and tips to make them a valuable part of a firm's legal marketing strategy.
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