Simplicity can be difficult. Simplicity in website design is difficult as well, as most people want to fill white space. Not a good idea. Check out why.
Podcast: Play in new window | Download
Subscribe: RSS
Read MoreJul 4
Find your inspiration – a holiday grab bag of helpful design resources
In honor of America's birthday, here is little a gift for everyone: links to provide you with inspiration for your next marketing project along with some bonus tools to help clear clutter and enhance your productivity.
Typography
Fonts are an often overlooked design element - a smattering of Arial, Verdana or Times arranged into paragraphs for general consumption. But your typography is actually the largest design element on...
Read MoreOct 12
Use design for inspiration not duplication
Great web design is many things, but above all it is functional. One of the first lessons new designers learn after they have left the cocoon of the classroom is that no matter how pretty their work may be, clients are only happy if it accomplishes certain objectives. In terms of law firm website design, this means turning visitors into prospects and prospects into clients. Attorney websites must convert.
Because of the need...
Read MoreJun 8
Produce Results for Your Firm with Strategic Website Design
Good attorney website design is a lot of things. But above all, it is functional. A website is well designed if it produces results. Even the most website is breathtakingly beautiful website design will fail if it does not encourage action.
Having worked in the design industry for many years, I have experienced an evolution in thinking about what constitutes good design. For a brief period, when design students were still smitten with Flash, online design galleries were filled...
Read MoreMay 14
Content’s New Role in Law Firm Marketing
There is a growing misconception in the legal marketing industry that social networks are becoming more important than creating new content. However, this is not the case at all. Social networks are powered by content.
What is changing is the content itself. Whereas the online marketing strategies of the past involved producing a lot of long, extensive articles and content pieces, the new law firm marketing strategy is about more, shorter pieces of content. But this presents challenges of...
Read MoreApr 9
Law Firm Marketing By Design for Different Practice Areas – Part II
We recently covered design and color schemes for divorce lawyer, personal injury lawyers, and bankruptcy lawyers. This week, we wrap up our two-part series with immigration, criminal defense, employment, and estate planning lawyers.
Immigration Lawyers
Whereas many areas of the law should project a compassionate image, immigration lawyers can be less fluffy and more inspiring. A design that instills hope will best communicate with their target market. It would be completely inappropriate to stand in a dark room, looking tough, arms...
Mar 26
Law Firm Marketing By Design for Different Practice Areas – Part I
There is a difference between web design and web development. The design is the style, layout, graphics, and more. Development is when the design meets programming with content integration and page building. In this section, we will focus on the design.
A website is much like a work of art. It needs to say something to the visitor before they read it. Communication through design is why it is vital to have a professional website. Your website’s color schemes, graphics,...
Read MoreMar 22
Lead Funnels and Conversion Friendly Design are a Must for Legal Websites – Podcast
Conversion friendly design is a must for a legal website. Law firm websites need to serve two audiences: readers who want quality content and those who want to connect with a lawyer right now. Learn how to create a lead funnel and design for quick conversion to create a bigger law firm.
Podcast: Play in new window | Download
Subscribe: RSS
Read MoreMar 15
Law Firm Newswire Drives More Traffic to Sites Than Lawyer Directories – Podcast
Law firms that want to build their businesses can find out more about how Law Firm Newswire refers more traffic to lawyers' websites than the online yellow pages, Lawyer.com, and other legal directories. Attorneys that publish their news on Law Firm Newswire receive hundreds of site visits and the potential to earn more clients.
Podcast: Play in new window | Download
Subscribe: RSS
Read MoreMar 12
Law Firm Marketing with Short Content
At the center of every online law firm marketing campaign is content. Whether it is content on your website, blog entries, or distributed content like press releases or articles, what gets your firm attention is valuable content.
As users turn to Facebook, Twitter, Tumblr, and Google Plus, we see an obvious trend change regarding what people like and what gets them to “like” or “+1” your firm. People like brevity.
From short Tweets to brief blog entires, content that...
Read More