Haiku can be both fun and challenging. Distilling something seemingly complex down to 17 little syllables forces you to look at the essence of the subject and may help you to see it in a new light. Applying this art form to legal marketing is an exercise in focusing your attention on the core of what you do and how you help clients.
The legal marketing haiku was introduced by...
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Social media, to the chagrin of some and the delight of others, has muscled its way on to the legal marketing scene and is now a force that is difficult to ignore. Social media itself is not exactly new – Facebook is 8 years old – but its ubiquitous presence on law firm marketing blogs and in law firm marketing plans is a more recent...
If you spend any time with your website's statistics, you may be familiar with “bounce rate.” The bounce rate represents the number of visitors who access one page on your website and then leave. A high bounce rate means that most people see just one page on your site. A low bounce rate means your visitors visit multiple sub-pages.
For years, search engine optimization specialists have theorized that...
Read MoreThe question of how important a law firm logo is still a matter of great debate online. Some say it's a waste of money. It boils down to a misunderstanding about what constitutes attorney branding.
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QR (Quick Response) codes have been popping up everywhere over the past few years. Some businesses have been in such a rush to be a part of the technological in crowd that QR codes have appeared in some fairly ridiculous places, like highway billboards and airplane banners. Who, exactly, is going to scan those codes?
Some of this over-coding is likely the result of the relative ease of creating and...
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Marketing “experts” and self-proclaimed “gurus” all claim to have the secret to search engine success. To make it easy to understand, we have outlined some key points on what it means to optimize a law firm's presence on the web… not just their website.
Your website should be built with conversion and user experience in mind. Is the website easy to navigate? Can search engines...
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We have written often about how blogging can drive traffic to your law firm website. A good blog can help you generate more leads and more cases. But like all law firm marketing related efforts, blogging must be done with a purpose. Blog entries that do not address client needs or speak to the right audience may not produce the best results.
If you want to take advantage...
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At the start of an SEO strategy is when many law firms may be wondering if they made the right choice. Did they pick the right law firm marketing company? Did they select the appropriate plan? A couple of months go by, things are slow to improve and they get worried.
Search engine optimization is not like advertising. An honest SEO consultant cannot come to you and say,...
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In the not so distant past, having a law firm website simply meant slapping up a few pages about the firm and its practice areas and then checking “develop online presence” off the to-do list. Websites were seen as a sort of online brochure – a static presence advertising the firm’s services.
However, the understanding about what makes an attorney website effective is evolving. In recent years, the...
Read More Law firm marketing professionals have a lot of ideas about how you can stand above your competition, from videos on your website to multimedia and more. With so many law firms using online videos and multimedia effects, it takes something a little more traditional to get extra attention.
What clients really want is a lawyer who understands their situation. One who understands what they are going through....
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