Last week, there was a lot of talk among the SEO community about a change in Google’s search algorithm. The bulk of the fluctuation happened between December 12th and 14th. On Wednesday, Google confirmed that there was indeed a change, saying they implemented several minor improvements during that time. Google always downplays their updates as minor, refusing to give these updates names like they had done previously. This relegates all subsequent unnamed updates as "Fred". However, this recent change...