Digital video production and consumption has been rising steadily for years. YouTube sees one billion unique users per month, and according to a forecast by Cisco, video traffic will constitute 55 percent of all Internet traffic by 2016. Everyone is talking about video for good reason.

A 2012 report by e-commerce provider Ivodo found that 52 percent of consumers claimed to have more confidence in a product after watching a video. Your firm can capitalize on the...