How to Use Journalism’s Inverted Pyramid in SEO Copywriting (Search Engine Journal)
"The Inverted Pyramid is used in journalism to hook readers and create more engaging articles. Learn how to use it in SEO copywriting."
Yelp Ramps Up Spending on Ad Products to Boost Revenue (The Wall Street Journal)
Yelp has been ramping up investments on advertising initiatives such as its Request a Quote feature which allows consumers to ask for a quote...
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Google May Expand Roll Out of Web Stories If More Sites Use Them (Search Engine Journal)
Google’s Web Stories content format provides law firms and other businesses another creative opportunity to gain additional online traffic. Currently, Web Stories are supported in the United States, India and Brazil. As more and more users take advantage of Web Stories, Google is eager to expand this search feature to other countries.
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Perhaps she’s grouchy because she hasn’t had any trips to Custom Legal Marketing’s office this year. Or maybe it’s because she hasn’t been able to enjoy the unchaperoned freedom of barking at every person that drives by, walks by, or looks at her house. Whatever the reason, this year's candid photo of Maple, our 13-year-old dingo and 2017 Bigger Law Firm Magazine Covergirl encapsulates how many of us feel about this year.
As we usher in a...
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Better Business Relationships Start with Better Content Marketing
"For the legal industry, content is not new. Lawyers have been writing articles since long before the internet was popular...that’s all content, and if you’re doing that, you’re already a content writer."
Currently, law firms are embracing new forms of content such as podcasts and video to get their message out. But if you want to improve your content as time goes on, this article address two...
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Process to Keep Your Remote Team Operating at Peak (Attorney at Work)
As the months go by, the reality of remote work seems to be here to stay. However, adjusting to working from home doesn't have to be a painful process. Your law firm practice may just need a collaborative tech upgrade.
Why Making Your Clients Feel Good is as Important as Winning Their Case (LawPay)
The process of litigation...
An Interview with Michelle Estelle Estlund: How She Found a Niche
Candace Duff, author of “A Lawyer's Guide to Creating a Life, Not Just Living”, interviews criminal defense lawyers, Michelle Estelle, how she found a niche she enjoys and became an authority in her area.
25 Ways to Boost Your Business and Brand During Summer Downtime
Need a list of ways to keep your businesses moving...