Perhaps she’s grouchy because she hasn’t had any trips to Custom Legal Marketing’s office this year. Or maybe it’s because she hasn’t been able to enjoy the unchaperoned freedom of barking at every person that drives by, walks by, or looks at her house. Whatever the reason, this year's candid photo of Maple, our 13-year-old dingo and 2017 Bigger Law Firm Magazine Covergirl encapsulates how many of us feel about this year.
As we usher in a...
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It’s time for another roundup of good reads from around the web.
Will Repeatedly Searching & Clicking My Site Increase Rankings?
Tony Wright at Search Engine Journal dives into a popular belief that rankings can be influenced by clicking on your website. Is it fact or fiction?
The Controversial Link-Building Practice That Google Will Not Penalize Your Law Firm for Using
In this article, Tony Chiaramonte dives into a
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Last week, Google quietly released a few new attributes that will help you communicate your meeting options while social distancing.
Four attributes were released but only one applies to most law firms; Online Appointments.
Since the COVID-19 measures went into place in March, many law firms started offering online consultations and appointments. With the new Online Appointments attribute, prospects don't have to visit your website to know that you're available for virtual appointments. They are able to see it...
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Google had shifted most of their Google My Business Resources to ensuring that listings had up-to-date resources to help businesses communicate with their clients during COVID-19 shutdowns. During this time, we advised our clients to not reach out to their clients and request reviews since there was no certainty that those reviews would be posted.
Over the last 3 weeks, we have seen pre-shutdown reviews get posted to law firms’ Google My Business listings and...
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While people across the country are adjusting their lives to the COVID-19 crisis, we’re monitoring how those changes affect the legal landscape. With people spending a lot more time at home and online, lawyers need to be prepared to respond to new behaviors. How can you make sure the right clients find you? By following these tips:
1. Make sure people know you are currently available and handling cases.
Now is a good time to Read More
Google has publicly stated that they’re adopting measures to reduce the amount of time their team members are required to be in their offices. What does that mean for Google My Business and your law firm?
Well, for now, Google is prioritizing reporting accurate information regarding offices being open and hours being correct. Since many updates to your law firm’s Google My Business listing are subject to manual review by a Google team member, reviewing a flood of changes across...
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We’re always keeping our eye on the legal marketing landscape, and we’re here to share what we’ve found. Check out the top five legal marketing stories covering essential trends and tips for how to grow your firm that you won’t want to miss.
Top Legal Industry Trends 2020 (Clio)
Legal industry experts around the country join together to provide us with their take on what 2020 will have in store for
Google My Business has made updates this year that will affect the way people find your law firm and interact with your profile. When users search for a “personal injury lawyer”, “estate planning attorney”, or whatever your practice area(s) may be, you’ll want to know how to appear high on the list, and you’ll want to look good when you do. For that to happen, you need to know what’s new in Google My...
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In mid-April, Google announced it was adding a new feature that lets you post auto suggested positive reviews from customer testimonials. The suggestions, to post positive reviews on your website, may pop up when you sign into Google My Business (GMB) or you may get it via email. Either way, it may be a bonus for your law firm to post positive reviews to attract more business.
The posts are sent to you when they are automatically triggered...
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Any mention online regarding your business information is known as a local citation. Local citations are incredibly important for the success of your law firm’s website. Google uses the prominence and accuracy of local citations to determine which listing gets to show up on it’s “local 3-pack”, the map on search results that displays three listings. The map is generally shown above the organic listings and below the ads. This is why it’s essential that your business...Read More