Your Google My Business listing is your law firm's gateway to being ranked in the map. You probably already have a GMB profile for your firm but that's just the beginning. It takes a lot more to get great local SEO results for your law firm.
Recently, Google My Business released some new features. While one feature was not necessarily made for lawyers, we believe it can give...
Read MoreGoogle has rolled out a redesign of its Local Pack, traditionally called the Local 7-Pack for its letter A – G rankings. The new search results page design shows just three listings and no direct link to a Google+ page.
Search engine ranking reports and impressions from Google are likely to decline for the four unlucky websites that no longer enjoy first page placement for their prized keywords. But are those four law firms really unlucky?
Read More
After a long, long winter, spring is finally here.
Spring is a time of new beginnings – and the start Q2 2014 – making it the perfect opportunity to take a look at old marketing goals and begin brainstorming on new ones. Why hang on to ideas and procedures that no longer work for your firm? Pausing to regroup and introduce fresh approaches can help your firm connect with prospects and build authority. Websites, social profiles and strategies...
Read MoreYahoo's new Local search design looks like Google's Local format. However, there are some beneficial differences.
Podcast: Play in new window | Download
Subscribe: RSS
Read More
The July issue of Bigger Law Firm magazine features a column by Ryan Conley, Into The Future of SEO.
In it, Conley made a case for citations becoming as important as inbound links. Your law firm should embrace this concept with open arms.
Here is how it works:
1) Smith & Smith, LLP setup their Google+ Local page, connecting the profile to their website, lawexample.com.
2) In their profile,...
Read More
With the release of Penguin 2.0 in May, Google made it apparent that, among other things, a business's location would play a little more heavily in search results. You may have noticed over the last few months that businesses near you are getting preferential placement in results for non-geo-specific terms like “sushi” or “veterinarian.” Your firm can take advantage of this development by adding a targeted local strategy to your...
Google Penguin and Panda are not the only reasons an older law firm website loses ground in the search engines. Find out some of the common causes for dropped rankings.
Podcast: Play in new window | Download
Subscribe: RSS
Read More
Marketing “experts” and self-proclaimed “gurus” all claim to have the secret to search engine success. To make it easy to understand, we have outlined some key points on what it means to optimize a law firm's presence on the web… not just their website.
Your website should be built with conversion and user experience in mind. Is the website easy to navigate? Can search engines...
Read More