Since the early 2000s, law firms strived to secure the No. 1 position in Google’s organic search results. That ranking provided the best volume of relevant traffic to their websites. Now, the spot to secure is position zero, the place for featured snippets.

What is a featured snippet?

Google’s featured snippet is a box at the top of the search engine results page (SERP) that aims to highlight content from a website that does the best job answering the...