Google’s Authorship project has officially ended. How will this impact your law firm's website and author profiles?
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Read MoreSep 5
Google drops authorship from search results: what should your firm do?
Google's Authorship project has officially ended. Last week webmaster trends analyst John Mueller announced in a Google+ post that Google will no longer show authorship information in search results. After three years of use, Google has stopped supporting authorship markup and removed all authorship capabilities from webmaster tools.
A read of the post's comments eliminates any doubt about the decision. Mueller repeatedly stated that Google is not processing any authorship data — this is not “just a...
Read MoreAug 11
Google Author Removes Your Picture, Retains Author Credit
Those photos of you and your staff that once displayed next to your search engine listings has been removed. Google has removed everyone’s pictures with the author still retaining credit for their work, although some author photos may still appear on Google+ based on relevancy and level of interaction with others.
This move caught many lawyers by surprise as no one foresaw Google completely removing pictures from their Google Authorship program....
Read MoreJan 28
Google tweaks Authorship algorithm to display fewer author results
Google's Matt Cutts indicated last fall that Google would be reducing the rate at which authorship appears in search results in an effort to combat spam. In his keynote address at Pubcon Las Vegas, Cutts said that eliminating roughly 15 percent of the lower-quality authors could significantly increase the number of high-quality authors who are able to appear in results.
Until December's update, Google displayed all authorship information in results whenever it was available. If you linked your site to...
Read MoreSep 18
Google+ Adds Automatic Authorship and Post Embedding
Google Authorship is a method for attaching a specific author to online content so that the author can be associated with his or her work across the Internet, no matter where it is published. Google advertises Authorship as a good way to validate content, help get discovered and attract more readers.
The little pictures you see next to some search results are displayed because of Authorship. If you see those...
Read MoreJul 24
7 Ways to Enhance Your Local Search Marketing Efforts
With the release of Penguin 2.0 in May, Google made it apparent that, among other things, a business's location would play a little more heavily in search results. You may have noticed over the last few months that businesses near you are getting preferential placement in results for non-geo-specific terms like “sushi” or “veterinarian.” Your firm can take advantage of this development by adding a targeted local strategy to your...