If you have received an email from Google titled “Google Ads Policy Update – Destination Requirements Policy," then you should know that starting in October 2022, Google will be revising its ad destination policy. Ad destination is where your ad leads users to... like a landing page. This policy will be updated to be in line with the ad experience guideline set forth by the Coalition for Better Ads, a group of online media...
Read MoreOct 22
Google Can Now Identify Paragraphs on Web Pages For Specific Searches, and Other Must-Reads
Google Confirms It Doesn’t Index Passages Separately (Search Engine Land)
Recently Google shared how individual passages of a webpage will soon be identified to better understand how relevancy between a page and a particular search. If you're worried that this meant you have to index passages separately, Google clarified in a Tweet that this will not be the case.
6 Ways To Improve Your Remote...
Read MoreJun 23
Google My Business Is Publishing Reviews Again
Google had shifted most of their Google My Business Resources to ensuring that listings had up-to-date resources to help businesses communicate with their clients during COVID-19 shutdowns. During this time, we advised our clients to not reach out to their clients and request reviews since there was no certainty that those reviews would be posted.
Over the last 3 weeks, we have seen pre-shutdown reviews get posted to law firms’ Google My Business listings and...
Read MoreMay 13
How To Keep Your Readers Engaged During This Pandemic, And Other Tips To Keep Your Law Firm Agile
The six habits of highly effective law firm thought leadership content (Law.com)
Highly effective written communication is key to maintaining strong client relations and is essential to attracting new clients. Your thought leadership content, including blogs, newsletters, and emails, has a huge task: to keep the reader engaged enough to keep reading. This isn’t easy. But if you always follow these 6 tips when writing content, you’ll find...
Read MoreDec 11
How To Make Your New Website’s SEO Honeymoon Period Last Forever
When your law firm launches a new website (as in brand new on a new domain), you might be thrilled to see it rank high on the Google search index for a few days, and then grow disappointed when you see it drop. Don’t panic. We can explain what’s happening, and how to make your page rank rise up again.
Google gives preferential treatment to new websites for a short period of time, despite nearly non-existent data about...
Read MoreNov 5
How to Benefit from Google’s Double Featured Snippet
If you’ve Googled just about anything in the past couple years -- from how to wash red wine stains or technical searches like website functions -- then you’ve seen the occasional “featured snippet” at the top of the search results page. These are the answers to users’ most pressing questions, and this is where you want your law firm’s answers to appear.
But now, you may have noticed something else. TWO...
Read MoreOct 21
Time to Get Serious About Your Law Firm Website’s Security
What Google’s recent decision to start blocking mixed content means for your website
Recently, Google announced that starting in December of 2019, it will begin to block web pages that contain mixed content. Initially, Google is going to allow users to bypass the block by manually accepting a pop-up security warning. However, by the beginning of 2020, Google plans on implementing a complete block of all pages containing mixed content.
The impact of Google’s decision can be devastating for businesses...
Read MoreSep 24
Brace Yourself. Google Broad Core Algorithm Update is Rolling out Today
Google releases updates on a daily basis but a few times a year, they do a broad core update. The June Core Update was followed by a lot of ranking turbulence and a crackdown on Google My Business term violations. But ultimately, most of CLM's law firms saw their organic positions improve after the dust settled.
Google announced the algorithm update today on Twitter:
Later today, we are releasing a broad core algorithm update,...
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Sep 16
What Law Firms Need to Know About Recovering From Google’s Broad Core Algorithm Updates
Google released its latest broad core algorithm update in June 2019. Whenever a new update is rolled out, it inevitably raises questions about how to fix a drop in search engine rankings or why a website’s traffic has improved without doing anything in particular.
At its simplest, a broad core algorithm update is a tweak to Google’s main search algorithm. Each broad core algorithm update affects websites in different ways. For instance, some sites may suffer...
Read MoreSep 9
The Most (and Least) Useful Meta Tags of 2019
Meta tags are small bits of text that do not appear on a web page itself, but are seen by search engines. As search engines crawl through millions of pages in search of the user’s desired content, meta tags provide information to the search engine about the data contained on the page. In this way, meta tags help search engines understand what a page is about and, in theory, can be used to make content on a page more...
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