Your law firm's reputation is upheld through how well you can showcase your impressive case results and customer service on your website and social media presence. But there’s one powerful brand-building resource that so many lawyers struggle to attain and maintain: online reviews.

Reviews are the online equivalent of word-of-mouth recommendations. According to a study by Yext, 88 percent of consumers report that online reviews are as important as personal recommendations. People tend to trust the value of...