Marketing is a process. Each piece, from social media to online marketing to TV ads to networking, has many moving parts. Some must be carefully coordinated to function as an integrated campaign. Others, you can work on individually as time permits. While the scope of all marketing activities combined can be considerable, there are things you can do in an hour or two that will advance your business development goals.
Here are ten valuable marketing actions you can take, even...
Read More
Voice search is no longer a novelty. Increasingly, people are using personal assistants like Siri and Google Assistant to ask questions and perform basic searches. In May of 2016, approximately 20 percent of all searches performed on Google's mobile app and Android devices were done by voice. The popularity of products like Amazon Echo and Google Home will only increase consumers' comfort with voice search. Research by ComScore suggests that 50 percent of searches will be voice-based by 2020.
The pressure to constantly produce fresh content is turning many businesses into would-be publishers. Apparel retailers offer tips on clothing fit and accessories. Outdoor outfitters provide resources about backpacking must-haves and publish articles about how to train for specific adventures. Pistachios and Tic Tacs are on Twitter. Online, silence is not an option.
Having a daily article quota may work for journalists, and even big brands, but it is unrealistic for attorneys. Attorneys should play the content marketing game,...
Read More
The term “thin content” became a buzzword in the SEO industry two years ago, when Google's Panda update started pounding websites that contained useless content. In definitions, "thin content" is often connected with short page length or low word count. But Google's Webmaster Tools Help simply defines it as content that provides “little to no added value.”
The examples provided by Google include: