Google had shifted most of their Google My Business Resources to ensuring that listings had up-to-date resources to help businesses communicate with their clients during COVID-19 shutdowns. During this time, we advised our clients to not reach out to their clients and request reviews since there was no certainty that those reviews would be posted.
Over the last 3 weeks, we have seen pre-shutdown reviews get posted to law firms’ Google My Business listings and...
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You probably already know that “going back to normal” isn’t really a thing to look forward to anymore. The pandemic has shown the legal industry that its structures must adapt to remain agile during times of duress, and in the process, it has revealed how previous methods might not have been serving law firms to begin with. During the age of home office Zoom calls, how can the work-from-home model and online tools serve not as temporary scaffolds, but...
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The six habits of highly effective law firm thought leadership content (Law.com)
Highly effective written communication is key to maintaining strong client relations and is essential to attracting new clients. Your thought leadership content, including blogs, newsletters, and emails, has a huge task: to keep the reader engaged enough to keep reading. This isn’t easy. But if you always follow these 6 tips when writing content, you’ll find...
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Everyone is at home -- still. By the looks of it, shelter-in-place ordinances will last longer than first anticipated. This doesn’t have to mean the end of productivity and quality service. In fact, this can mean an even better experience for your clients and prospective clients. In a time of great need, law firms hold a special place in alleviating devastating circumstances. Here’s how staying at home can actually make you serve your clients better than before:
1. Give...
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As a law firm, you’re well positioned to support your community through a crisis. People are scared, and they have a lot of questions about how this crisis affects their lives. You can be there to not just answer those questions, but to lead them to a brighter future. Here are some ways your law firm can support your community as they try to manage their lives during the COVID-19 crisis.
1. Share helpful information
Use...
Analysts agree: the COVID-19 crisis will fundamentally change the way our world is organized long after it subsides. For the legal industry, this means law will be practiced differently worldwide, and law firms need to get ready. Small, temporary changes that your law firm may have enacted during other crises like the 2008 financial crisis may have been enough to get you through it. But the COVID-19 crisis calls for an altogether change in perspective and paradigm.
Social distancing...
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This week, it’s time to keep calm and form solutions for the problems lawyers are facing during the COVID-19 crisis. Here are some clear and easy tips for making it through this time working from home, such as building a virtual law firm, creating smart legal marketing strategies, and re-thinking how to establish a successful niche.
Building a virtual law firm, either temporarily or permanently, might be...
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While people across the country are adjusting their lives to the COVID-19 crisis, we’re monitoring how those changes affect the legal landscape. With people spending a lot more time at home and online, lawyers need to be prepared to respond to new behaviors. How can you make sure the right clients find you? By following these tips:
1. Make sure people know you are currently available and handling cases.
Now is a good time to Read More
UPDATED: June 1, 2020
Starting on June 15th, officers and executives may return to offices for regular daily work activity. All other team members will continue to work at home until July 15th unless otherwise restricted by local ordinances.
UPDATED: May 5, 2020
Custom Legal Marketing will continue to require team members to work remotely until June 1, 2020. This includes personnel in our Tampa, Florida, and San Francisco, California offices. We are working hard every day to help our clients...