Heatmaps can show lawyers how website users interact with their content, navigation menu and other interactive elements on their site. This is a valuable marketing tool that identifies where lawyers can improve their sites.
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Brace your law firm for another change from Facebook: paid organic link promotion.
For the last few months, law firms relying on Facebook pages to promote their businesses have been encountering a great deal of difficulty. As they tried to reach end users with unpaid, organic promotion, it became apparent that only a small portion of their posts were actually seen in the news feeds they expected. As such, businesses...
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Marketers have suspected for some time that organic Facebook post reach is on the decline. Last year, Facebook released an algorithm update with the stated goal of weeding out spammy content. At the time, the social network reassured business users that median page reach would not change. But after the change some brands claimed that their unpaid (organic) posts were appearing in fewer fans' News Feeds. Companies were understandably concerned about their continued ability to reach consumers.
Shortly after the...
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Attorney websites are primarily informational. Law firms do not sell anything online directly, and while a firm's site will promote certain practice areas, its tactics must be different than those of a band touting its latest album or a restaurant advertising new menu items. Since the quality of information on a site plays an active role in determining whether or not a visitor will convert, website design must provide a showcase for quality content.
Content marketing is not new; good...
Read MoreMarketers have been telling lawyers to blog for years, because content rules when it comes to online marketing. Blogging can be tedious if you are fresh out of ideas. Here are nine areas that might give your tired brain a boost for ideas.
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A number of tools are available to show you how your users interact with your law firm's website. This data can show you what's working, but it's not there to affirm that you are doing things right. The real value of knowing visitors' behavior is understanding what you can do better.
Heatmaps can show you how your users interact with your content, navigation menu, and interactive elements on your site.
Clickmap –...
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Content marketing will continue to get a lot of attention as websites adjust to Google's new Hummingbird algorithm, which was quietly rolled out in August and formally announced at the end of September. This release is the first entirely new rewrite of the company's algorithm since 2001, and it changes the way Google looks at keywords. Hummingbird is a move toward a more contextual, semantic search; that is, rather...
Pinterest announced on its blog last week that it would be expanding its current bundle of rich pins to include article pins. Article pins will contain additional information, like the headline, author, story description and link to the article, within the pin itself. The feature will be rolled out over the coming months, with larger publishers already seeing access to the new pins.
Previously, when a publisher pinned an...
Read MorePart one in this two-part series can be found here.
Like most social networks, your ability to benefit from YouTube One Channel relies heavily on the level of involvement to which your firm is willing to commit. At a minimum, you should brand your channel and fully fill out all meta data, like titles and descriptions, so your videos will be correctly categorized and easy to find....
Google Authorship is a method for attaching a specific author to online content so that the author can be associated with his or her work across the Internet, no matter where it is published. Google advertises Authorship as a good way to validate content, help get discovered and attract more readers.
The little pictures you see next to some search results are displayed because of Authorship. If you see those...
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