Oct 13

9 characteristics of a good attorney website

The qualities of a good attorney website have changed considerably over the past several years. Infrequently updated, brochure style websites no longer meet the needs of firms that wish to pursue an integrated on- and offline marketing strategy. Websites must be designed to keep visitors interested. They should contain current, relevant content and give users plenty of opportunity to take actions that generate leads for the firm.

Having a website is the bare minimum. A thoughtfully developed website that...

What is Google looking for in a mobile webpage?

Five months ago, Google rattled the nerves of webmasters everywhere with its widely-publicized mobile algorithm update. The effects of the change were not immediately apparent; in the weeks following the update little movement was seen in search results.

Time is beginning to show that Google may — at least for the moment — be taking a gradual approach toward pushing sites to become mobile-friendly. Some movement is beginning to become apparent. According to Searchmetrics' 2015 Mobile Ranking...

How to gain and maintain trust in your firm’s website

Errors and content inaccuracies are the top reasons people list as causes to mistrust a website. According to a report from Neustar and the Ponemon Institute, 91 percent of consumers claim they do not trust a website that contains mistakes.

Respondents cited frequent downtime as their second biggest concern, with 88 percent saying that they do not trust a website that is unavailable. Load time can also be a negative trust factor, with 67 percent of respondents saying...

5 tips for creating effective law firm video ads

Google began testing promoted video ads within its search results in late August, according to industry insiders. For now, Google is declining to comment about details, such as when video ads may come fully online and how they would be formatted within the page. However, the incorporation of video ads into Google's suite of services is a natural progression as search continues to evolve away from plain text links and toward a more immersive multimedia experience.

Google's move is...

7 Ways to reduce web page bounce rates

A high bounce rate may be an indication that a web page is not functioning optimally. Bounce rates can be discouraging, and they can be deceptive. While there are multiple reasons a visitor could bounce — not all of them bad — it is generally a good idea to work toward lowering bounce rates.

What is bounce rate?

Bounce rate is usually described as the percentage of single-page sessions. Specifically, the number of times, as a percentage of...

LinkedIn releases revamped Pulse – attorneys should take advantage

Last month, LinkedIn released a new version of its Pulse app for iOS and Android. According to developers, the service has not simply been modified; it has been rebuilt from the ground up. All older versions have been pulled from Google Play and the App Store, and LinkedIn has said users with existing versions will be able to use them through the end of the year.

Pulse began as a news aggregator app that curated content from various publications...

5 tips for designing mobile landing pages that convert

Online marketing succeeds with conversion. Moving up in search rankings is a critical step. Enticing people to click on your listing is another. But getting the lead — that is a culmination of efforts. And design plays a role in making it happen.

All of the time spent nurturing organic rankings and money spent on pay-per-click campaigns can quickly be flushed away on a poorly designed mobile landing page.

You cannot assume that your landing pages will be helpful...

How firms with multiple locations can improve local rankings

Law firms with multiple locations may find it more difficult to rank well in local search results than those with only a single location. Size, which can be advantageous when building authority, does not necessarily translate into better local visibility. Each office has unique business data associated with it, and citations corresponding to each location can easily proliferate to unhealthy levels without consistent oversight.

Law firms of all sizes benefit from good local search visibility. Most legal issues are handled...

Law firm business development: 10 essential questions to ask a marketing agency

Marketing is a reality for lawyers. It has become a necessary part of business development, which is important for maintaining and growing a solid client base and being prepared for challenges like recession or client loss. Finding a good marketing company can be arduous. The choice is considerable. Many professionals have been let down by a company they have hired, and most know a colleague who has been disappointed by a relationship gone sour or promises not kept.

Your...

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Oct 13

9 characteristics of a good attorney website

Oct 3

What is Google looking for in a mobile webpage?

Jul 18

5 tips for designing mobile landing pages that convert

Jul 13

How firms with multiple locations can improve local rankings

Oct 13

Oct 3

Sep 19

Sep 12

Aug 21

Jul 28

Jul 18

Jul 13

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