With all the hype surrounding social media and content marketing, email seems like a dinosaur. However, the use of email as a marketing tool is actually on the rise. What is causing this trend?
Email marketing is effective. And it is cost-effective.
According to Salesforce’s 2016 State of Marketing Report, 80 percent of marketers say that email is fundamental to their business. And 49 percent say that the use of email is directly linked to their main source of...
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Google revealed today that it has rolled out Penguin 4.0, the first confirmed Penguin update in nearly two years.
Google's announcement of the long-awaited release confirms what many in the SEO industry have long suspected (and hoped for). Penguin is now running in real-time. Additionally, Penguin is running at a more “granular” level, meaning it is looking at individual pages, rather than holding a single url's link spam against a whole site.
The current MozCast forecast,...
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The demand for online video content from publishers and consumers has been growing steadily for years. In the United states, 78 percent of internet users say they watch online video. In July of 2006, a little over a year after YouTube launched, 65,000 videos were being uploaded every day. Now that number is in the hundreds of thousands. Over 400 hours of video are uploaded to YouTube every minute. Cisco estimates that global video traffic,...
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While the number of algorithm changes so far in 2016 has been lower than average, several no-name updates have stormed through Google's search results, disrupting top-page standard bearers.
In May, Google started issuing outbound link penalties and devaluing media sites. This caused a big shakeup as the ripple affect dethroned many highly-ranked page one listings and introduced some new websites to the top.
On Friday, September 2nd, Search Engine Roundtable reported that search engine marketers and tracking...
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If your law firm's name was not mentioned somewhere in your articles, on your website or on your advertisements, could people identify the material as coming from you? If a potential client came across one of your Facebook posts and one of your SlideShare presentations, would he or she recognize that each was produced by the same entity? If you met in person, would that encounter reflect the experiences that individual has already had with your firm online?
Hopefully, the...
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Law firm marketing content does not have to be dull. Certainly, producing dry, stock legal marketing copy is easy — just look at almost any website or brochure, take a couple of notes and copy like a robot. Explain that the law is complex, say a few things about how only an experienced lawyer can help, drop in a couple of keywords and there you have it. It almost writes itself. But this type of content will not impress...
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It happens to the best attorneys, designers and marketers. You embark upon creating a website together. You brainstorm, you prototype, you test, and you build what you believe to be a great new product. Then, at some point, you realize that something has gone awry. Online conversions are down, bounce rates are up. Time on site is suffering. A mistake has been made, and it is more than a mere typo — the design is not functioning as intended....
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It's been two years since Google announced that a secured (HTTPS) connection was a minor ranking signal. While most websites that conduct transactions or have user registrations and other features that involve processing data already utilize an HTTPS connection, law firms rarely do.
By default your website is accessible via an HTTP connection. With an SSL certificate, you can change your prefix from HTTP to HTTPS. An HTTPS connection adds an extra level of encryption between the...
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In February of 2015, Google made waves in the SEO community by announcing a major algorithm update before rolling it out. The change, which went into effect two months later in April, expanded Google's use of mobile-friendliness as a ranking signal. The ensuing rankings shake-up, hyperbolically dubbed “Mobilegeddon,” did push website owners to make significant changes. According to Smashing Magazine, eight months after the event, 25 percent of websites that were not previously mobile-friendly had made the...
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Google announced several changes to AdWords last week, targeted for mobile campaigns. The updates further demonstrate Google's position that we live in a mobile-first world, and website owners must adapt. Here is a brief overview, along with some steps your firm can take to plan a mobile advertising strategy that fits your goals and reaches your prospective clients successfully.
Expanded text ads
Expanded text ads will allow businesses to reveal more information about what is being advertised before users ...