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May 14

Content’s New Role in Law Firm Marketing

There is a growing misconception in the legal marketing industry that social networks are becoming more important than creating new content. However, this is not the case at all. Social networks are powered by content.

What is changing is the content itself. Whereas the online marketing strategies of the past involved producing a lot of long, extensive articles and content pieces, the new law firm marketing strategy is about more, shorter pieces of content. But this presents challenges of...

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May 9

Using Colors From Nature in Web Design: Inspiration for your Lawyer Website

Color plays one of the most important roles in determining an emotional response to a space, websites included, and yet color palettes in lawyer web design are too often either overdone or ignored. A more effective way to reach and convert visitors is by intentionally using color to create desired reactions and results.

Start learning from nature. Just because your firm’s website is sitting on a server and displayed on an “artificial” screen does not mean you should discard the...

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Apr 25

The Type on Your Law Firm’s Website is an Important Graphic Element

A good lawyer website has many things in balance. Relevant content, search-friendly graphics and headlines, responsive interactive elements, intuitive navigation, and an overall look and feel that is both distinct and able to connect with potential clients. Much of what is relevant to both search engines and people in need of legal services is the words on the page. Content is still king.

Since attorney websites must often utilize large amounts of copy for online marketing purposes, the way...

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Apr 11

A Lawyer Website Design Only Works if Users Know What To Do

Even AT&T knows that consumers are no longer using the Yellow Pages as a primary method to search for professionals. Consumers are searching online, and marketing budgets have adjusted accordingly.

People (and businesses) that need an attorney are increasingly using law firm websites to filter their options before choosing which lawyer to call. A well designed, well populated, website shows off a firm’s professionalism and expertise, which helps establish trust with prospects and existing clients. There is simply no excuse...

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Mar 22

Lead Funnels and Conversion Friendly Design are a Must for Legal Websites – Podcast

Conversion friendly design is a must for a legal website. Law firm websites need to serve two audiences: readers who want quality content and those who want to connect with a lawyer right now. Learn how to create a lead funnel and design for quick conversion to create a bigger law firm.

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Mar 5

Act Social to Grow Your Firm

It is important to make the distinction between thinking social and acting social. Just being on a social network is about as useful as just having a website. The key to success is having an active presence on the social networks to market your firm.

In this month's issue of the Bigger Law Firm magazine, they talk about Google Plus and how to utilize Google's new social network to grow your firm. You can pick up an issue at...

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Feb 16

Focus on Law Firm Brand to Cohesively Plan Marketing Strategies – Podcast

Law firms must focus on their brand as the face of their firm. The brand and how it is conveyed in your logo, business cards, brochures, and website must be professional and communicate the right graphics, content, and tone to be effective and help your business grow.

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Feb 6

Creating a Lead Funnel on Your Law Firm’s Website

Online law firm marketing consists of many elements from having a conversion-friendly design to getting traffic from social media and published content. But once you have a visitor on your website, do they know what to do?

Websites need to serve two types of audiences: readers and people wanting to connect with a lawyer right now. You need to have valuable content on your website, but for the visitor who is anxious to contact an attorney, a lead funnel...

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Jan 23

Your Law Firm’s Most Memorable Face

Collectively, your logo, business cards, brochures, and website all make up your law firm’s face. Even if you market with pictures of yourself or other attorneys in your firm, your brand is still the face of the firm.

When it comes to design, unless you have a creative background with the technical knowledge to go with it, designing your print collateral is a job best placed in the hands of a professional.

When deciding on your print designs, keep in...

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Jan 18

Design Law Firm Website with Conversion in Mind – Podcast

Law firms that are designing new websites or updating ones from the early 2000s need to design for visitor conversion as the highest priority. SEO | Law Firm's marketing podcast discusses how easy to access information, a modern look, and a friendly content management system can make SEO strategies and a law firm more successful.

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