There is a lot of discussion within the search engine marketing community surrounding the Google Penguin 2.0 updates and how they affect inbound links to your firm's website. In last month's issue of the Bigger Law Firm magazine, the author created a framework for how to think about search engine marketing moving forward. It's about connections, not just links to your website.
Connections involve social connections, citations, websites which mention...
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This is part 1 in a series of posts about how to write content that people actually want to read.
Some tried and true marketing tactics are no longer effective, especially when speaking to online viewers. People have been hit with so much hyperbole, so many empty, information-free articles, and so many offers that seem – and are – too good to be true that they have simply begun ignoring...
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Simplicity can be difficult. Simplifying your schedule, your inbox, your wardrobe, your clutter, your to-do list: none of this comes easily. The same is true for design. Many people will say that they want a clean layout with simple navigation and good use of white space, but often they will balk at implementing the resulting design. There is an instinct to fill space – with text, or textures, or gradients,...
After paying for your website, volumes of useful content, and blog entries, you may be surprised to learn that your content does not really belong to you.
If you are like thousands of other attorneys, you will never know, unless you decide to move to a new service provider – at which point, your legal marketing company may inform you that you have no rights...
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Every industry has its jargon, acronyms and language that is shared only by those within the profession. Such shorthand is necessary and understandable; people, particularly those who deal with highly technical information, benefit from methods that help them quickly communicate ideas among themselves. Sometimes acronyms spill out into the general population and become so widely used that they can be comfortably employed by writers in any industry with the understanding that most people will be aware of their meaning....
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Each new, highly publicized update Google releases causes some frustration among businesses that see their rankings fluctuate as the changes take effect. And Google will continue to hone its algorithm in an attempt to make search results as helpful as possible for those in need of information or services.
However, through all of Google's updates, the basic rules have remained the same. And so has the underlying formula: a combination...
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In a highly saturated market, firms must pay attention to every piece of their marketing efforts. Small details may be the things that ultimately push people to choose you over the competition.
Convincing a website visitor to contact your firm is just a first step; the ultimate goal is of course to convert that visitor into a client. The more you can personalize their experience and convince them that...
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Much of the practice of search marketing is centered around getting people to your website. Having a diverse collection of links pointing to your site and ranking well in search engine results should increase the number of people visiting your pages. But what happens once those visitors arrive at your website. Are they staying? Do they read your articles or just scan your pages? Are they contacting you?
Keeping users...
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Law firms may not want to think of themselves as small businesses, but competing for new clients increasingly requires the implementation of business strategies, from law firm practice management to holistic marketing plans. As traditional methods of attorney marketing continue to move toward obsolescence, online marketing efforts are taking a larger and larger share of marketing dollars. Because of this, your website must be effective.
MarketingProfs published a Read More
One of the more well-documented design trends of this year is a move toward more simple website layouts. Designers are removing clutter, utilizing larger elements, paring down navigation to the essentials and creating user experiences that are less busy and more intuitive. Simplicity is both visually appealing and increasingly necessary as firms strive to make content accessible to the widest audience on the greatest number of devices possible.
An aspect...
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