Facebook has been taking steps over the past several months that show a growing understanding of how businesses and individuals are using its service for marketing purposes. The site now has areas dedicated to building business pages, resources for businesses, success stories, advertising tips and apps that help companies manage their pages. Law firms are better equipped take advantage of the platform to position themselves as leaders and build...
Sep 21
Law Firm Marketing Tips: Know Your Online Footprint
As the trend of eschewing Yellow Pages ads in favor of using technology to attract clients continues, firms will increasingly notice new clients saying, “I found you online.” Generally, if more people are finding your firm online, that is a positive development. The Internet helps level the playing field between large firms with abundant resources, mid-sized firms, and smaller firms who like to focus their practice on a limited...
Sep 19
Help Your Firm Avoid Social Media Mistakes
Advances in technology can open new opportunities for law firms. New marketing opportunities, new firm development and management opportunities and new opportunities to make mistakes.
If your firm has been engaged with social media for some time, you may be able to look back and laugh at some of your beginner online faux pas. If you are just starting to dip your toes in the water to test...
Read MoreSep 14
Maximize Your LinkedIn Engagement
LinkedIn is proving itself to be an adept student of social media lessons. Developers and management listen to users, monitor other platforms to see what features people find useful or lacking and implement their findings across their own network.
LinkedIn has steadily been adding useful features, helping to transforming it into a valuable peer-to-peer marketing tool. Of the popular social networks, it is the best for producing referral business....
Read MoreSep 7
Keep Your Website Development Running Smoothly
If your firm has decided to undertake a website project, you want the process from contract to launch to go as smoothly as possible. And you want a website that fits your firm's needs and generates leads. Generally, this is how web projects progress.
But sometimes, the process breaks down. Attorneys may get frustrated with their web design and development teams. They think they are being ripped off (sometimes...
Read MoreSep 5
Best Practices for Getting the Most out of Your Twitter Posts
Twitter. It can be hard for attorneys to take seriously. The nature of the popular micro-blogging network with its frequent, short posts seems to bring out the worst and the most childish in people. It is the home of celebrity Twitter Wars, in which those with way too much time and ego trade insults in a public forum. It is also the home of a stream of pointless posts...
Aug 24
Use attorney videos to drive leads for your law firm
Attorney videos are gaining traction as useful online marketing tools. Videos can help provide prospects with answers to some basic questions about their legal needs. When people are searching for a lawyer, they are often also looking for answers and information, too.
In addition, videos introduce people to your firm’s personality. The most effective videos can help create trust with visitors. People often make hiring decisions based entirely on...
Read MoreAug 22
What social media practices spur the most engagement?
When your firm is engaging in social media marketing, it can seem at times like you are just throwing information out into the ether. Are people reading your updates? Do they like what you are sharing?
One of the most important things to remember about building a useful social media presence is that it takes time and patience. It is easy to get frustrated that you do not have enough...
Read MoreAug 13
What Large Law Firms Do Differently with their Websites
A website is more than a page, picture and words. Visitors can assess the size of your law firm simply by looking at the design of your website and the way you organize content on it.
Last year, we wrote a blog titled, “What You Can Learn from Large Law Firms”. We looked at some of the largest law firms in the...
Read MoreAug 10
Bring the Legal Marketing Haiku to your Website
Haiku can be both fun and challenging. Distilling something seemingly complex down to 17 little syllables forces you to look at the essence of the subject and may help you to see it in a new light. Applying this art form to legal marketing is an exercise in focusing your attention on the core of what you do and how you help clients.
The legal marketing haiku was introduced by...
Read More