Branding is a commonly maligned concept in the legal world, too often associated with low-quality advertising and a move away from focusing on client service. But branding and practice are not mutually exclusive; they can and should work to support each other.
No, a snazzy logo alone will not bring in more business. But your brand is much more than just a logo or a tagline; branding and...
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Spec work is the practice of performing a task for free – in this case design work – with the expectation that the initial offering will eventually lead to some sort of payment. It may or may not. People who request spec work are asking to receive materials, such as website layouts or logos, with the understanding that they will pay for the designs only if...
Law firms have more considerations than other service providers and retail businesses when it come to choosing a name. Like it long or short? Here are a few things to consider.
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Law firms have more considerations than other service providers and retail businesses when it comes to choosing a name. Traditionally, a firm's name is made up of the name of its partner or partners. In cases where there are too many partners to list, the firm's name may contain only the names of senior partners or founders.
The past few years have seen a...
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In December, LinkedIn released its list of the 12 best company pages of 2012. According to a post on the official LinkedIn blog, the pages were chosen because they used a range of features to both enhance the company's brand and communicate with its audience in a meaningful way. Some winners include Adobe, HubsSpot and CNBC. You can see the complete slideshow...
Instagram profiles will be different from those one other social networking sites, as they are only focused on pictures produced by mobiles devices. This is a good opportunity to share pictures about your firm in an different venue.
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Read MoreSocial networks are a good way to give your law firm exposure. But they may make your firm look out of touch or unprofessional if not used in the proper way.
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Read MoreSocial networks can be a good way to give your law firm exposure and establish expertise within your practice area. Attorneys can comment on news items that are of particular relevance to their area of practice, and they can use social media to convey positive press about their firm. But social networks can also be a good way to make your firm look unprofessional or out of touch. Attorneys and firms that participate in social networks must do so...
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In this first episode of SEOLawFirm.com’s Law Firm Marketing Podcast, Sierra Winter goes over different color schemes that best communicate with potential clients in various practice areas. In part I, Sierra covers personal injury, bankruptcy, and divorce branding.
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