If you spend any time with your website's statistics, you may be familiar with “bounce rate.” The bounce rate represents the number of visitors who access one page on your website and then leave. A high bounce rate means that most people see just one page on your site. A low bounce rate means your visitors visit multiple sub-pages.
For years, search engine optimization specialists have theorized that...
Read MoreA new year is upon us and it is time to start working on your law firm’s growth for 2012. If you are not doing these three things, now is the time to start.
1) Start Spreading the News – A monthly press release routine keeps your firm in the spotlight, creates inbound links that help with search engine optimization, and delivers web traffic. Comment on events and legislation related to your practice area. Host seminars and send out press...
Read MoreWith parties, travel, holiday planning and shopping taking the top slots in your priority list it is important to also use this time of year to establish a law firm marketing plan for 2012.
December is by far the busiest time of year for us because law firms use the traditionally slower month to look at their online marketing and see how their current strategy has played out. Is there more traffic? More exposure? More phone calls? Is there a...
Read MoreAmong the many challenges that law firms have to deal with is, of course, growth. Lawyers spend millions of dollars on marketing every year in an effort to get new clients. From billboards, to television, radio, and the Internet, law firms are spending money to accomplish one thing – to build a bigger law firm.
Unfortunately, many firms spend their law firm marketing dollars on ad campaigns that look the same as every other attorney's advertisements in their region....
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