Online law firm marketing consists of many elements from having a conversion-friendly design to getting traffic from social media and published content. But once you have a visitor on your website, do they know what to do?
Websites need to serve two types of audiences: readers and people wanting to connect with a lawyer right now. You need to have valuable content on your website, but for the visitor who is anxious to contact an attorney, a lead funnel...
Read MoreWe love marketing law firms, improving brands, and helping you communicate in a way that brings in new clients. But we are also competitive, so when a report is released showing one part of SEO | Law Firm's marketing plan sending more traffic to...
Read MoreLawyer directories can help drive leads to your firm and build valuable links to your website. However, if your website was built by the same company that is giving you a directory listing, you may not be getting the whole truth with your statistics.
A couple of large companies that have popular lawyer directories merge the statistics of a website and directory listing to make it appear as though the website is getting more traffic than it actually is. Some...
Read MoreCollectively, your logo, business cards, brochures, and website all make up your law firm’s face. Even if you market with pictures of yourself or other attorneys in your firm, your brand is still the face of the firm.
When it comes to design, unless you have a creative background with the technical knowledge to go with it, designing your print collateral is a job best placed in the hands of a professional.
When deciding on your print designs, keep in...
Read MoreLast week, Google introduced a new change to their search engine results. By taking pages, images, and news that people in your Plus 1 network liked and items you liked, they modify the search results by placing websites liked by your friends higher.
You may not have remembered signing up for a Plus 1 account but if you have a Gmail account, you probably have activated Plus 1.
Let's use an example to show you how this can improve your...
Read MoreHaving a blog on your website is as mandatory as your phone number and contact information. Blogs allow you to offer your site's visitors concise information related to your area of practice and it keeps your website growing with new pages of content.
Before we go into writing blog entries, let’s first talk about what exactly a blog is.
The word blog is a contraction of “web-log”. In the early days of commercial Internet access, message boards and forums did what...
Read MoreA new year is upon us and it is time to start working on your law firm’s growth for 2012. If you are not doing these three things, now is the time to start.
1) Start Spreading the News – A monthly press release routine keeps your firm in the spotlight, creates inbound links that help with search engine optimization, and delivers web traffic. Comment on events and legislation related to your practice area. Host seminars and send out press...
Read MoreSo what makes a good keyphrase for your 2012 law firm marketing strategy?
It may come to you as a surprise but popularity is not all that makes a good keyphrase. A keyword like “lawyer” that gets millions of inquiries a month on Google will not serve your law firm because it is too general. This is why most of the results for the word “lawyer” return directories and information websites that have thousands of pages built into to their...
Read MoreWhen planning your website, search engine optimization, and online legal marketing strategy, determining your practice area is probably going to be a more difficult task than you originally anticipated. Not because you do not know what you do but rather, do not know what to focus on with your website.
Remember, the goal of your website and search engine marketing strategy is to convince Google’s algorithm that your website is the most relevant for your keyphrase or keyphrases. If you...
Read MoreWith parties, travel, holiday planning and shopping taking the top slots in your priority list it is important to also use this time of year to establish a law firm marketing plan for 2012.
December is by far the busiest time of year for us because law firms use the traditionally slower month to look at their online marketing and see how their current strategy has played out. Is there more traffic? More exposure? More phone calls? Is there a...
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