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May 16

Set Your Law Firm Website Apart: Give Attention to Details Others Ignore

Attention to subtle details can elevate a lawyer website to stand above the crowded average website space. The right combination of textures, light and shadow can make certain elements pop, emphasizing important items and creating visual organization. If everything on a page looks flat, it is hard to distinguish one bit of information from another. Details create the sense of hierarchy that a website needs in order to prompt action and create results.

Effective websites employ a variety of techniques...

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May 14

Content’s New Role in Law Firm Marketing

There is a growing misconception in the legal marketing industry that social networks are becoming more important than creating new content. However, this is not the case at all. Social networks are powered by content.

What is changing is the content itself. Whereas the online marketing strategies of the past involved producing a lot of long, extensive articles and content pieces, the new law firm marketing strategy is about more, shorter pieces of content. But this presents challenges of...

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May 11

Niche Marketing Offers Advantages for Law Firms

Much has been written about niche marketing, to the point that it has become something of a marketing buzzword. But, overused or not, the concept of niche marketing is still very relevant to attorneys.

Technically defined, niche marketing is marketing that is targeted to focus on a sub set of potential customers or prospects. Finding your law firm’s niche and using it wisely has many advantages, particularly in a down economy. Attorneys can benefit from niche marketing because it helps...

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Apr 25

The Type on Your Law Firm’s Website is an Important Graphic Element

A good lawyer website has many things in balance. Relevant content, search-friendly graphics and headlines, responsive interactive elements, intuitive navigation, and an overall look and feel that is both distinct and able to connect with potential clients. Much of what is relevant to both search engines and people in need of legal services is the words on the page. Content is still king.

Since attorney websites must often utilize large amounts of copy for online marketing purposes, the way...

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Mar 12

Law Firm Marketing with Short Content

At the center of every online law firm marketing campaign is content. Whether it is content on your website, blog entries, or distributed content like press releases or articles, what gets your firm attention is valuable content.

As users turn to Facebook, Twitter, Tumblr, and Google Plus, we see an obvious trend change regarding what people like and what gets them to “like” or “+1” your firm. People like brevity.

From short Tweets to brief blog entires, content that...

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Mar 5

Act Social to Grow Your Firm

It is important to make the distinction between thinking social and acting social. Just being on a social network is about as useful as just having a website. The key to success is having an active presence on the social networks to market your firm.

In this month's issue of the Bigger Law Firm magazine, they talk about Google Plus and how to utilize Google's new social network to grow your firm. You can pick up an issue at...

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Mar 4

Marketing the Modern Elder Law Firm

It is an exciting time to be an elder law and estate planning attorney. Your target audience is larger than they have ever been and they are getting more technologically savvy. This means you can reach out to them in a number of different ways that are relatively inexpensive compared to traditional television and print advertisements.

The modern elder law firm needs to be focused on education. A lot of people hear about “elder law” or talk with their friends...

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Feb 27

The Right Law Firm Marketing Budget

We get a lot of calls each week from lawyers that are upset with their current legal marketing company. These calls generally go something like this.

“I can’t take this company that I’m working with any longer. I had them build my website about one year ago and I’ve been paying them month after month to do search engine work and nothing is happening.” The lawyer goes on to explain how they have spent a fortune on the website but...

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Feb 20

Automate Follow Up and Win New Cases

Many law firms already understand the value of email newsletters. By staying in touch with prospective clients and existing clients, you keep your law firm's name fresh on their mind. In fact, email newsletters are a great way of getting new clients not because of the people already on your list, but because of their friends and colleagues.

Not everybody needs representation right now and that is what makes newsletters so effective. By staying in front of people that...

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Feb 13

Does Your Law Firm’s Website Really Work?

Many law firms see their website as a necessary expense whether it is just there to service existing clients or bring in new accounts. A law firm's website is necessary. But it should be an asset, not an expense.

Online marketing is unlike any other form of marketing. Television, print, Yellow Pages, radio, they all come down to one thing – getting someone to call your firm. You show the ad, hope that it reaches the right person, and...

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