If your firm is considering developing a new website or undertaking a website redesign, now is the best time to define your strategy. Before diving in, stop to consider what you want your website to do for your firm - how you want it to work for you. It is easy for a law firm website to suffer from information spread. But attempting to sell a...
Color psychology is a complex science, one which people could spend their whole lives studying. It is something that we understand subconsciously when we choose the colors that surround us. It is why deep red dining room walls are more common than bright blue, and why muted earth tones are often seen in spas while bright primary colors adorn toy stores and playgrounds.
A potential client's reaction to color must be taken into consideration when developing marketing strategies. A...
Read MoreGood attorney website design is a lot of things. But above all, it is functional. A website is well designed if it produces results. Even the most website is breathtakingly beautiful website design will fail if it does not encourage action.
Having worked in the design industry for many years, I have experienced an evolution in thinking about what constitutes good design. For a brief period, when design students were still smitten with Flash, online design galleries were filled...
Read MoreAttention to subtle details can elevate a lawyer website to stand above the crowded average website space. The right combination of textures, light and shadow can make certain elements pop, emphasizing important items and creating visual organization. If everything on a page looks flat, it is hard to distinguish one bit of information from another. Details create the sense of hierarchy that a website needs in order to prompt action and create results.
Effective websites employ a variety of techniques...
Read MoreThis episode covers the value of a professional design and how that design works with search engine optimization and your firm’s legal marketing goals.
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