Among the many challenges that law firms have to deal with is, of course, growth. Lawyers spend millions of dollars on marketing every year in an effort to get new clients. From billboards, to television, radio, and the Internet, law firms are spending money to accomplish one thing – to build a bigger law firm.
Unfortunately, many firms spend their law firm marketing dollars on ad campaigns that look the same as every other attorney's advertisements in their region....
Read MoreYour practice region is the location or locations where you practice law. It may be something that you do not usually think about except when determining your keyphrases. So take some time to focus on how expansive you want your practice region to be.
At first, you may think at the state level. This is appropriate if you live in Connecticut or any other state where the two opposite corners are only 120 miles apart.
However, in a state like Texas,...
Read MoreSEO | Law Firm's podcast discusses ways to improve natural search engine rankings with a law firm's Google Places listing, especially when the law firm has multiple offices and practice areas.
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Read MoreA logo is the face of every company and your law firm is certainly no different. If you think your face should be your law firm's logo, you should reconsider.
An estimated 65 percent of the United States population is made up of visual learners, which shows that people interpret the world in visual ways more than they read text. Therefore, 65 percent of the population remembers graphics and imagery more than textual data. When you want to make...
Read MoreWe use Google as a standard in search engine optimization because their ranking algorithm is the most stable, relevant, and widely used. Claiming more than 80 percent of North American search queries each month, Google is the standard we use to do search engine marketing.
Google is interested in showing only the most relevant, high-quality websites for each search query. If people search for something on Google and messy, obnoxious websites always show up first, Google loses its credibility. However,...
Read MoreSEO | Law Firm's podcast discusses the benefits of videos on lawyer websites and tips to make them a valuable part of a firm's legal marketing strategy.
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Read MoreWhen developing your law firm's website, a lot of emphasis is put on design, layout, and graphics but the images you use can set a tone for your visitors too. The right tone can improve conversion, while the wrong one can chase visitors away.
Aside from photographs of staff lawyers, your website will probably use stock imagery. Such images are purchased (generally) under a royalty-free license. This means that you pay for the image and may use it indefinitely for...
Read MoreAs the humidity vanishes from the air and the leaves begin to change, lawyers should also look at their legal marketing strategy. What you do in the next three months can lay the foundation for a stronger 2012 with a fresh marketing plan.
A strong marketing strategy will more than likely begin with a new website. A custom or semi-custom website has a month or so of development time required before launching. This means that if you want to see...
Read MoreSmartphones are widely used by potential clients and your law firm should embrace a mobile site to attract them. Large graphics, contact forms, and user-friendly features are a must to ensure your mobile site is functional for mobile users.
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Read MoreLarge legal marketing firms lack agility in a changing industry. You need an online marketing firm that can change or add to their SEO strategy within a couple weeks when something changes in Google's algorithm.
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