Old web design advice is everywhere. You can tell a lot about the age of a list of website design tips is by what is being recommended. This, of course, is not the fault of the original author; screen resolution and browser usage statistics, along with programming languages, are constantly changing. At some point down the road, this post, like others before it, will be obsolete. When sifting through the plethora of...
Nov 20
Practice simplicity in your articles and marketing materials
Keep your audience in mind when writing articles, blog entries and other social content.
Every profession has own language and jargon – a collection of terms that are used predominantly only by those within the industry. Some industries have more (and more obscure) jargon than others, and attorneys are one group of professionals who have acquired a reputation for being some of the worst offenders.
It is easy to succumb to the idea that using big words will make you...
Read MoreOct 29
5 Link Building Tips for Lawyers in the Post Penguin Google – Podcast
This year's Penguin updates from Google have changed how many law firms are positioned in the search results. Many existing links are now useless or damaging.
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Read MoreJul 30
What Does Search Engine Optimization Mean for Law Firms?
Marketing “experts” and self-proclaimed “gurus” all claim to have the secret to search engine success. To make it easy to understand, we have outlined some key points on what it means to optimize a law firm's presence on the web… not just their website.
The Website
Your website should be built with conversion and user experience in mind. Is the website easy to navigate? Can search engines...
Read MoreJul 28
Create Results with Your Law Firm Blog
We have written often about how blogging can drive traffic to your law firm website. A good blog can help you generate more leads and more cases. But like all law firm marketing related efforts, blogging must be done with a purpose. Blog entries that do not address client needs or speak to the right audience may not produce the best results.
If you want to take advantage...
Read MoreJul 20
Position your attorney website as a valuable business development tool
In the not so distant past, having a law firm website simply meant slapping up a few pages about the firm and its practice areas and then checking “develop online presence” off the to-do list. Websites were seen as a sort of online brochure – a static presence advertising the firm’s services.
However, the understanding about what makes an attorney website effective is evolving. In recent years, the...
Read MoreJun 22
In an Age of Constant Connection, Good Lawyer Website Content is More Important than Ever
Theories about what constitutes an effective lawyer website have been evolving rapidly over the past several years. Gone are the days when an attorney could design a static brochure website, stick it on a server and then ignore it for months (or years) at a time. Law firm marketing experts and attorneys in the trenches increasingly agree that a good lawyer website...
Jun 15
Thinking About a New Website? Define Your Goals From the Start.
If your firm is considering developing a new website or undertaking a website redesign, now is the best time to define your strategy. Before diving in, stop to consider what you want your website to do for your firm - how you want it to work for you. It is easy for a law firm website to suffer from information spread. But attempting to sell a...
Jun 8
Produce Results for Your Firm with Strategic Website Design
Good attorney website design is a lot of things. But above all, it is functional. A website is well designed if it produces results. Even the most website is breathtakingly beautiful website design will fail if it does not encourage action.
Having worked in the design industry for many years, I have experienced an evolution in thinking about what constitutes good design. For a brief period, when design students were still smitten with Flash, online design galleries were filled...
Read MoreJun 1
Attorney Bios are an Important Lawyer Website Marketing Tool
Attorney bio pages on a law firm website are the pages most frequently visited by prospective clients. Bio pages can see up to twice the traffic of even a firm’s home page. Clearly they are important. Attorneys should take advantage of the exposure their bio pages receive by focusing on design and content that will engage visitors and generate leads.
Think of your attorney bio pages as an online extension of your office. You are inviting people in to...
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