Starting throughout October, Google Ads, formerly known as Google AdWords, will begin implementing changes that will expand the way exact match keywords operate. As an example, if your campaign only used exact match keywords, it used to be that your ad would only show if the search query the user inputted was identical to the keyword or phrase.
Now, however, Google has made it so your ads that are associated with the respective exact match keywords will...
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Google Adwords offers a mobile ad option that instigates a call when someone selects your ad (rather than a click taking the user to a designated web address). This option is called “