Strategic Information: Your Elevator Speech

Strategic Information: Your Competitors

Please list two or three competitor websites. You may also comment on any strengths or weaknesses you see in them. This will help us understand your opinions on how your competitors are marketing themselves.

Strategic Information: How You Stand Out

Strategic Information: Client Demographics

Your Preferences: Design & Style

Mood Boards

A mood board is a collage of ideas commonly used to help convey an overarching theme or style. The following mood boards include items like logos, fonts, images, colors and layout samples that all express a common look or feel. These mood boards are not intended to be a direct reflection of your new brand; they are intended only to give us a general idea of style and emotional impact.

You may view these examples larger here: https://www.customlegalmarketing.com/moodboard-examples-2/

The logos below are samples intended only to give us an idea for the styles with which you are comfortable. Design comps may be related to your choices, but you are not picking a logo template in this step.

Sample layouts

The screen shots below are samples intended only to give us an idea for the types of layouts with which you are comfortable. Design comps may be related to your choices, but you are not picking a template in this step.

You may view these examples larger here: https://www.customlegalmarketing.com/layout-examples/

Your Thoughts