We offer a free analysis of your website, your SEO, your social activity, your local citations and your link portfolio so you can see where your firm stands. When ready, one of our analysts will provide you with a free review along with insights and suggestions about how to boost your law firm marketing performance and strategy.
Marketing and SEO for Business and Corporate Law Firms
Custom Legal Marketing is getting results for business law firms in some of the most competitive legal markets in the United States. Our law firm SEO plans succeed by dealing exclusively with one law firm per market, developing and executing a creative strategy tailored to the firm's practice focus and local client needs.
Business attorneys are central figures in the life of the communities in which they practice. At Custom Legal Marketing, we understand many roles that successful business attorneys serve: they structure and document deals among the business' customers, vendors and suppliers; they negotiate and draft leases for offices, real estate developments and storefronts; they provide strategic advice and structure new business ventures; they secure necessary licensing from local authorities; and they litigate on behalf of their clients.
Custom Legal Marketing can build a website and marketing strategy to capture the attention of businesses most in need of your experience and advice.
We Embrace Creativity
An outdated marketing strategy will not win new clients. Law firms seeking to grow their business law practice must be willing to take a fresh look at the market and create a bespoke solution tailored to their community. When we gather competitive intelligence, we look not just at what your competitors are doing but also at what they are not doing. We find the doors your competitors are leaving open, and we develop creative strategies to seize opportunities that everyone else is missing.
We Commit to Just One Firm
When a local television network needs to talk to a trial lawyer;
When a journalist needs to talk to an authority;
When a major website needs to link to authoritative content;
Who are we going to recommend?
You.
Our comprehensive law firm marketing approach includes strategic content, client reviews, authoritative links, award winning design, tracking what matters and more. You will get:
1. Strategic Content
Your future clients are not just searching for an "business lawyer" or "corporate attorney". Their searches are more specific; often they are asking questions. Our strategic content offerings are designed to catch this wide range of prospective client search intentions.
Our strategic content generates leads for targeted searches on today's top-of-mind business law issues, including: Data Security, Overtime Rules, Workplace Discrimination, Startup Financing, Corporation and LLC Formation, Partnership Agreements, Deregulation, Business Strategy, Building and Land Use Development, Trademark Registration, Noncompete Agreements, Business Succession Planning and more.
The interactive element uses strategic content to streamline the lawsuit process.
2. Authoritative Links
We are not interested in building thousands of low-quality links to your business law practice. We want your site to connect with the best web properties. Through targeted content, multimedia and strategic offerings, our clients have achieved links from some of the most trusted websites on the internet.
3. Glowing Reviews
You work hard to serve your clients and build a strong legal foundation on which they can achieve their business objectives. In many cases, clients are happy and willing to share their positive impressions with the world.
We have developed a system that reaches out to your clients when they are most likely to write a positive review. We provide them with instructions and screenshots explaining how and where to compose a review. Do not miss out on this incredible opportunity for clients to share their positive experience with your firm.
Use these reviews to connect with prospective clients and convert more leads!
4. Award Winning Website Design
We have been building award-winning websites for over a decade. We monitor user behavior, employ focus groups, create detailed photo briefs and build a one of a kind website that speaks directly to your business law clients.
5. Rise Above the Top Search Result
When a prospective client searches for information, Google may answer those questions with a featured snippet. Featured snippets are displayed above all other search results, giving your firm high visibility and ultimate authority on that topic. We select legal topics for our clients with an eye toward capturing the broadest spectrum of search intent, then structure each web page to maximize the likelihood that Google will give that content top placement as a Google featured snippet.
6. Pay-Per-Click That Performs
Supplemental pay-per-click campaigns, a smart complement to natural search engine marketing, can deliver more leads for business law firms.
Custom Legal Marketing's Google Partner Certified team knows how to build PPC campaigns to meet any marketing objective.
7. Spread the News
Whether you've won a settled high-profile business dispute or helped secure financing for an important real estate developer in your community, Custom Legal Marketing can amplify your success with a public relations campaign. We develop press kits, pitch stories to local journalists, send kits directly to editors via email and direct mail. We also develop content that can be promoted on popular news sites.
8. Track Your Success
We know what we are doing. So do our clients. With the CLM Lounge, you get access to statistics and reports to monitor your progress. Track links, visitors, user behavior, search engine rankings, local listings and more.
We love statistics and we love sharing them. We believe you should always know what your marketing company is doing on your behalf and whether those efforts are paying off. After all, we are in this together.
What Our Clients Are Saying
Get a Free SEO and Website Analysis
