CTR is short for "click-through rate". This rate is determined by dividing the number of user impressions by the number of clicks. If 10 users click on your ad for every 100 who view it, your click-through rate is 10%.
CTR is short for "click-through rate". This rate is determined by dividing the number of user impressions by the number of clicks. If 10 users click on your ad for every 100 who view it, your click-through rate is 10%.